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Rite Aid offers allergy screenings, discounts

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is offering new coupon booklets and other services to help customers make it through allergy season, the retail pharmacy chain said Thursday.

The company announced the release of exclusive Rite Aid Allergy coupon booklets and a QR code placed strategically in stores that allows smartphone users to determine local pollen counts, while pharmacists will be on hand to talk to customers about over-the-counter and prescription drugs for allergies. In addition, the company will offer free allergy screenings on April 28 at stores in Atlanta, Detroit, Baltimore, Philadelphia, Pittsburgh, Harrisburg, Pa., and Buffalo, N.Y. The tests, administered by nurses, will screen for egg, mold, cat, wheat, mountain cedar, dust mite, milk, ragweed and grass allergies.

"For the millions of Americans suffering from allergies, Rite Aid is offering more ways than ever before to enjoy their spring," Rite Aid EVP pharmacy Robert Thompson said. "The key to successfully managing allergies starts with awareness, and that’s why we’re especially excited to offer free allergy screenings at select Rite Adi stores this month."


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Survey ranks retail brand relevance

BY Allison Cerra

BOSTON — A study conducted by Brodeur Partners has unveiled the most relevant retailers in the United States.

The study, "Brodeur Partners’ Retail Relevance Top 10," asked shoppers to look at 21 of the nation’s top retailers and select the "most" and "least" personally relevant retailer in four specific areas: practicality, values, sensory appeal and social appeal. What they found was the Amazon.com was considered America’s most relevant retailer and was given the highest ranking in the area of practical value, despite it not having a real-world storefront shoppers can visit.

The online shopping site was followed by Target, which came in second place largely because shoppers found it the most appealing to the senses, and big-box retailer Walmart, which had the highest "practical relevance" among those tested.

Rounding out the top 10 were Best Buy, Costco, Kohl’s, J.C. Penney, Macy’s, Walgreens and Apple.

Brodeur Partners’ Retail Relevance Top 10 ranking builds upon research the company released last year, which found that high relevance scores often correlate with superior growth and performance, even when a company is dwarfed by industry giants, the company said.

"These are four ingredients of relevance that you look for in everything, from a Google search to a product, candidate, cause, or place to shop," Brodeur Partners CEO Andy Coville said. "Amazon.com has clearly cracked the code when it comes to being relevant to American shoppers."

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d.lane says:
Apr-06-2012 07:11 am

They ask for your zip code to provide ones that match the products in your local Target and Printapons and other online sources. Be sure to check out the websites of your favorite products often has coupons

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Rite Aid sales ‘solid’ in March

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid’s comparable-store sales increased by 3.6% in March, while total drug store sales increased by 3.1%, the retail pharmacy chain said Thursday.

Front-end comps increased by 4.6%, while pharmacy comps increased by 3.2%. Total sales were nearly $2 billion, compared with $1.93 billion in March 2011.

John Heinbockel, an analyst with New York investment bank Guggenheim Partners, called Rite Aid’s March sales "solid" and in line with the firm’s same-store sales growth projection of 3.7%, while the growth in front-end comps exceeded the forecasted 3%. Heinbockel said the growth in comps was due to a "clear, but hard-to-quantify" benefit from warm weather that led to strong sales of beverages and skin care products, as well as the earlier Easter.

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