Rite Aid, Lindora to offer weight management program for January
CAMP HILL, Pa. During the month of January, Rite Aid and one of its in-store clinic partners, Lindora, will offer a multi-faceted free weight management program to help people lose 10 percent of their body weight and make major improvements in their health and wellness, the retailer announced Wednesday.
“Being overweight increases your risk for over fifty diseases and conditions including heart disease, diabetes and hypertension,” stated John Learish, Rite Aid’s senior executive vice president of marketing. “Through our partnership with Lindora, Rite Aid is able to offer the programs, resources and support to help people safely reach their weight loss goals, and ultimately, live healthier, happier lives.”
Participants who register for the online weight loss program can also register for their chance to win $100 per pound lost during the program, up to $10,000.
The companies have also developed a 12-page comprehensive Healthy Weight Guide that provides information on the growing obesity epidemic and metabolic syndrome, offers advice on weight management and includes a Body Mass Index calculator, tips on how to create a healthy diet, information on the importance of exercise and, compliments of Fitness Magazine, an exercise routine. Fitness, published by Meredith Corp., is a women’s magazine targeting women’s wellness interests. A Weight Tip Booklet offers additional information on how to lose weight safely, strategies for healthy eating when dining out, advice on how to correctly read food labels and coupon savings on related products.
Those pamphlets will be available at any Rite Aid store nationwide.
Rite Aid’s focus on weight management is part of its yearlong commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics including allergy awareness, skin care, pain management, diabetes and heart health.
Currently, Lindora operates four health clinics in Rite Aid stores in Los Angeles, Costa Mesa, Newport Beach and Laguna Niguel. In October 2007, plans for five additional health clinics in Southern California were announced and are expected to open by spring of this year. Additionally, Lindora’s line of diet products including a selection of protein bars, shakes, nutritional supplements, weight loss program books, instructional DVDs and the newly-introduced “Weight Loss Starter Kit” are also available at all Southern California Rite Aid locations.
Kroger, P&G partner in electronic coupon experiment
CINCINNATI Kroger and Procter & Gamble are testing out a new paperless coupon system, based on consumer loyalty cards and the Internet, according to published reports.
Shoppers visit the retailer’s Web site and choose coupons online from a list of offers. The results are then automatically loaded into their Kroger Plus Card account, and the savings is automatically processed when they purchase the products.
Reviews have been positive, according to reports. “It’s really nice, because I always forget to bring my coupons along … and I don’t have to organize them,” one shopper told the Associated Press. “You don’t have to waste your time going through all those little pieces of paper in your purse,” said another.
Other experts predict that consumers who are less computer savvy will likely prefer the traditional paper coupons. Kroger assures them that option will still be available. “We really are just trying to provide more options, not take things away,” Ken Fenyo, Kroger’s vice president for corporate loyalty, told AP. “We know many of our customers are online heavily anyway. I believe over time, more and more customers will want to use the online option.”
Fenyo said other manufacturers may also join the test, as P&G seems pleased with the results so far. “It’s very early, but we’ve been able to run the water through the pipes and from what we’ve seen, things are looking pretty good,” said Matt Kemme, a P&G marketing manager, the AP reported.
California Safeway workers approve contract
PLEASANTON, Calif. Union employees in the Bay Area and Northern California have approved a four-year contract with the Safeway supermarket chain.
Workers for the United Food and Commercial Workers union approved a contract that—according to a statement—provides “the largest across the board wage increases in the history of Northern California grocery industry contracts.”
The contract affects more than 25,000 union workers employed at 300 Vons and Safeway supermarkets. In a statement, UFCW leaders lauded the new contract for its wage increases and benefits and said that, “it bucks the national trend in which employers are cutting benefits and shifting the costs of healthy care on to employees.”