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Rite Aid launches Nail Extravaganza contest

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is sponsoring its second annual nail-art contest, the retail pharmacy chain said Tuesday.

Rite Aid announced the launch of its "Nail Extravaganza," based around the two-round "Search for the Rite Aid Nail Enthusiast" contest; the first round runs through May 24. Contestants compete for 20 prizes by submitting nail designs at Riteaidnails.com.

"After the tremendous success of last year’s Nail Extravaganza in stores and online, it was an easy decision to bring Rite Aid’s hottest beauty contest back this year," Rite Aid VP marketing Craig Riner said. "Nail fans everywhere will love the new site additions, including an interactive database of nail designs, regularly updated tips from beauty experts, and trend videos from the contest’s 16 sponsors, who are respected leaders in the beauty industry."

On May 24, the 20 contestants who receive the most votes will receive a palette of nail products from sponsors like L’Oreal, Maybelline Color Show, Sally Hansen, Kiss, Essie, SensatioNail and others. Starting June 10, the 20 new designs will be judged for originality, complexity and visual appeal by a panel of three judges that includes Revlon SVP Annette Falso, Kiss Nail Dress brand ambassador and "Nail Files" reality show cast member Katie Cazorla and beauty blogger Julie G.

The grand prize winner will be chosen by scoring the expert judges’ votes as 40% of each contestant’s tally with the remaining 60% based on the public vote. The grand prize winner will receive a $500 Rite Aid gift card, nail products from suppliers that only sell their products in Rite Aid, the opportunity to be featured in the chain’s nail promotional materials and a year of Gold status in the Wellness+ loyalty-card program.


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Former Morrisons executive appointed group chief information officer at Ahold

BY Alaric DeArment

AMSTERDAM — Royal Ahold has appointed Ben Wishart as group chief information officer, the Dutch supermarket operator said Tuesday.

In the newly created position, Wishart will report to CFO Jeff Carr and will work out of the company’s Amsterdam headquarters. He previously worked at U.K. food retailer Morrisons as chief information officer. Ahold operates the Stop & Shop, Giant-Landover and Giant-Carlisle supermarket chains in the United States, as well as the Peapod online grocery service.

"Technology is an increasingly critical element in ensuring the success of our ‘Reshaping Retail’ strategy," Carr said. "I am pleased that Ben joins us to lead the next stage of Ahold’s journey as we are responding to a changing retail world, leveraging our scale and coordinating technology."


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Retail navigation app Aisle411 now available in 12,000 stores

BY Michael Johnsen

ST. LOUIS — Aisle411, a mobile retail navigation service, on Tuesday announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States. 

"Aisle411 is excited to be working with leading retailers who see the value in providing their shoppers a great in-store experience," stated Nathan Pettyjohn, CEO Aisle411. "Aisle411 allows retailers to license its technology through our API and to leverage our growing network of partner apps like RedLaser to engage their shoppers with unique and helpful information while shopping," he said. "Offline commerce, or purchases occurring at a physical store, make up approximately 90% of all retail purchases. Aisle411’s mobile platform digitizes the in-store shopping experience so that shoppers can find and buy everything that they came in the store to purchase. Retailers can leverage Aisle411’s mobile platform to further execute on their multi-channel strategies."

With Aisle411’s in-store mapping platform, customers can use their smartphones to view, search and map products in major retail stores across several retail channels including Walgreens, The Home Depot, Hy-Vee, Price Chopper, Schnucks, Shop ‘n Save, Winco, Strack & Van Til, and several others. The Aisle411 mobile application platform allows shoppers to locate products down to a particular section of each aisle. In addition to being available in the Aisle411 iOS and Android apps, shoppers can use Aisle411’s searchable store maps for The Home Depot and Walgreens stores within the RedLaser shopping application.

A national survey commissioned by Aisle411 found 20% of shoppers leave the store without their full purchase intent.


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