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Rite Aid to launch sixth annual Healthy Skin Tour

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is sending out a customized 38-ft. van to 50 stores around the country as part of a campaign to promote skin care.

The retail pharmacy chain announced Monday the start of the Road to Healthy Skin Tour, which it is sponsoring on behalf of the Skin Cancer Foundation to coincide with Skin Cancer Awareness Month. The tour is in its sixth year and will visit Rite Aid stores in the Northeast, Midwest, South and West.

The tour will start on May 14 and run through August, offering free, full-body skin cancer screenings at stores and offering education about prevention and detection. Since its 2008 inception, the tour has detected nearly 7,000 suspected cancers and precancers, including nearly 300 cases of melanoma.

"By bringing free screenings like these into the communities we serve, Rite Aid is affirming its commitment to supporting customers’ long-term health goals and continuing its transformation into a network of neighborhood health and wellness destinations," Rite Aid EVP pharmacy Robert Thompson said.

 

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Coty helps raise record $3.7M to support Delete Blood Cancer Gala in NYC

BY Antoinette Alexander

NEW YORK — The seventh annual Delete Blood Cancer Gala held on May 1 at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty Inc. and Delete Blood Cancer, part of the world’s largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

Over the past 20 years, Delete Blood Cancer DKMS has registered more than 3.5 million donors and has facilitated more than 35,000 lifesaving transplants around the world.

During the star-studded event, Glenda Bailey, editor-in-chief of Harper’s Bazaar, presented the "Delete Blood Cancer Award" to Suzi Weiss-Fischmann, co-founder, artistic director and EVP of OPI Products, for her commitment to the cause. Pop star Katy Perry presented designer Vera Wang with the award, which Wang shared with actress Leighton Meester for their promotion of Delete Blood Cancer’s Share the Love campaign encouraging people to get swabbed and register as bone marrow donors. Katharina Harf, co-founder of Delete Blood Cancer and co-host of the event, presented the honor to the "Gossip Girl" actress. TV personality and celebrity designer Nate Berkus co-hosted the Gala.

After the award presentations, the event featured live performances by Grammy Award-winning artists Jill Scott and Lady Antebellum.

The emotional highlight of the evening came when donor recipient Darien Craig, a 19-year-old from Nashville who’s known as the "Fighter," met the donor who saved her life. Darien and her mother, Tina, were then surprised when the identity of the donor was revealed: It was Evander Holyfield Jr., son of the boxing icon. Evander Holyfield appeared on stage with his son to help present a special gift to Darien.

"All of us in the Coty family have been committed to supporting Delete Blood Cancer for the last several years, and each year we deliver infinite support from Coty employees, partners and supporters. It is always wonderful to see the generosity expressed for this cause," stated Michele Scannavini, CEO of Coty and co-chair of the event.

Since the formation of the partnership in 2006, Coty has aligned itself with Delete Blood Cancer and its mission to save lives by recruiting bone marrow donors for blood cancer patients. Coty joined Delete Blood Cancer-DKMS in October 2006 in the fight against leukemia, one of the leading causes of cancer deaths worldwide. Leukemia also touched Coty in a very personal manner in 1991, when the wife of longtime Coty chairman Peter Harf succumbed to the disease. In the United States, more than 140,000 people are diagnosed with a blood cancer each year and more than 50,000 die from these cancers. Among children, leukemia is the leading cause of cancer death.

All proceeds from the seventh annual Delete Blood Cancer Gala will go directly to enrolling lifesaving bone marrow donors and furthering advancements in cancer treatment and care.

 

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Dove’s Self-Esteem Project launches new campaign

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.

The "Let’s Make Girls Unstoppable" effort launched May 3 at the fifth annual Mom 2.0 Summit to mom influencers with a special keynote conversation with journalist and writer Lisa Ling and Dove global self-esteem ambassador, Jess Weiner, who share the brand’s commitment to build self-esteem in girls everywhere. Together with Dove, they are encouraging moms and mentors to share photos, videos and stories of girls in their lives enjoying favorite activities to inspire girls across the country to keep going, to be confident and always be unstoppable.

These photos, videos and stories can be shared on:

  • Dove.com/girlsunstoppable
  • Twitter.com/Dove, using #GirlsUnstoppable
  • Facebook.com/Dove

In the recent Real Beauty Sketches film, Dove explores how women are their own worst beauty critic. 

"Dove knows that beauty anxiety and beauty pressure is felt by girls as young as eight years old," stated Rob Candelino, VP of Unilever Skincare. "We are giving women the tools and resources they need to start a conversation with the girl in their life, one of the most important women will ever have."

Inspiring the Next Generation
The Dove Self-Esteem Project, formerly known as the Dove Movement for Self-Esteem, educates young people to feel confident about their appearance and build their self-esteem. Dove has reached more than 11 million girls so far with self-esteem programming and, to continue helping women impact the next generation, they are unveiling new, free self-esteem education tools and activities specifically designed for moms, mentors and teachers. They are now available at Dove.com/girlsunstoppable.

Dove will continue its efforts to make girls unstoppable, hosting its fourth annual Dove Self-Esteem Weekend on Oct. 4 to 6 to celebrate unstoppable girls across the country with a series of self-esteem workshops, hosted by Dove and the brand’s national partner organizations (Girl Scouts of the US, The Boys & Girls Club of America and Girls, Inc.). Weiner will kick off the weekend with a special event in New York City.  
 

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A.SAIKI says:
May-09-2013 11:45 pm

It is laudable that Dove has a program to raise the self-esteem of young girls. Lack of self-esteem is one of the primary reasons for girls to fall victim to predators. So, it is more than a little puzzling that Dove would affiliate itself with two organizations that have partnered (at varying levels) with Planned Parenthood. Planned Parenthood promotes promiscuity (e.g. its porn site for teens); tells children to come to them for help and not to tell their parents; provides services to underage victims of vultures (as exposed by Lila Rose)without reporting to the proper authorities; make their money by providing birth control pills (a Group 1 carcinogen) and condoms (rated worst by Consumer Reports) and are the largest providers of abortions in the United States, (mostly targeting minorities as in the original plan of genocide by their founder Margaret Sanger). Real self-esteem comes from accomplishments. Early sexual forays are not an accomplishment. They are far more likely to send girls down the path of single teen motherhood, a direction that for the vast majority means lifelong poverty; academic and emotional problems for their children; and a drain on the local economy.

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