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Rite Aid highlights redesigned website

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid’s revamped website will offer a "more personalized and engaging" experience for customers, the company said Monday.

The new site, which it worked with Razorfish Healthware to design, includes easier access to online pharmacy services, health and wellness information.

"Today’s customer expects more from their online experience than ever before, so it’s critical that our website not only meets but exceeds their expectations," Rite Aid COO Ken Martindale said. "More than just a new look and feel, the new Riteaid.com reinforces our brand commitment to the health and wellness of our customers. Designed with them in mind, Riteaid.com offers a friendly and highly personal experience, whether customers are managing their Wellness+ account, shopping our online store or managing their prescriptions."

The company said any part of the site is accessible in three or fewer clicks, and important areas like the pharmacy, Wellness+ and the online store are displayed in the header, while drop-down menus offer convenient access to information and services. Features include a new Wellness+ dashboard, which offers data-driven, real-time member status, savings summaries, integration with a member’s pharmacy profile, targeted offers, product recommendations, "portlet" programs for wellness rewards and Load2Card coupons and +UP Rewards. The site also includes simplified navigation in its e-commerce section, with improved product photography, color-coded product categories and greater emphasis on new items.

"Our internal research showed that 80% of visitors to Riteaid.com also visited a Rite Aid store, meaning the online experience we provide is a key driver of our in-store business," Martindale said. "By creating a website that is easy, informative and engaging, we’re not only elevating the Riteaid.com online experience; we’re setting a solid foundation for growth of our in-store business too."

 

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Costco employee injured in Boston attack has insurance, company says

BY Alaric DeArment

NEW YORK — In one of the most disturbingly iconic images to emerge from the recent terrorist attack in Boston, a runner who lost both legs in the blast is shown being rushed away by wheelchair.

That runner, it turns out, is 27-year-old Costco Wholesale employee Jeff Bauman of New Hampshire. Following reports that Bauman was uninsured, based on comments a relative had made to a reporter, Costco took to Twitter to remind readers that he does, in fact, have insurance through the company.

Costco said in its official Twitter feed that it would contribute to a trust to help pay for Bauman’s medical recovery that his family had set up, which according to published reports is expected to be long and costly.

 

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Walgreens’ latest flagship opens in D.C.’s Chinatown

BY DSN STAFF

Walgreens opened the doors to its latest flagship location last month in the nation’s capital, bringing to District of Columbia residents and commuters the kind of retail pharmacy theater already familiar to citizens of New York, Chicago and Los Angeles.

Located at the entrance to Chinatown, elements reflecting the local flavor include an exterior facade that features Mandarin and Chinese characters that translate as "pharmacy" and an homage to the Capitol rotunda on the second floor. The new D.C. location also is home to a Take Care retail clinic and the second full-line display of Boot’s No7 brand.

With the proximity of the clinic and pharmacy just down the street from Walgreens’ governmental affairs office, Walgreens will be able to show legislators, policy-makers and other Beltway influentials firsthand the full cost-savings potential a pharmacy can bring. "We’re … positioned to help influence health care in this country," Kermit Crawford, Walgreens’ president of pharmacy, health and wellness, told DSN on a tour of the store.

For more photos, click here, here and here.

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