BEAUTY CARE

Rite Aid gives customers head start on Black Friday shopping

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is offering Black Friday discounts early at its stores this year.

The retail pharmacy chain said it would open its stores from at least 9 a.m. to 5 p.m. on Thanksgiving Day and emailing Black Friday survival guides with shopping tips and savings to customers. The National Retail Federation predicts that 71 million shoppers will visit retailers over Black Friday weekend.

The guides contain tips such as staying hydrated and energized, offering deals on Gatorade, bottled water, Red Bull and healthy snacks. The company is sending the guides along with an exclusive preview of the chain’s regular Black Friday promotion, which offers deals for members of the Wellness+ loyalty program. Discounts this year include gifts such as children’s toys, video game consoles that play Atari and Sega Genesis games, beauty sets and men’s grooming products.

"Rite Aid has long been a Black Friday destination because our convenient locations and extended holiday hours give weary shoppers a chance to refuel and refresh on their marathon shopping quests and a break from crowded mall and big-box store parking lots," Rite Aid EVP merchandising Tony Montini said. "This year, we’ve also taken care to select some of the hottest items spanning the major gift categories to help weekend shoppers cross a few names off their lists."

 

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Men’s skin care line Bee Bald teams up with UFC fighters to celebrate launch

BY Antoinette Alexander

BEACHWOOD, Ohio — The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

The products are designed to offer everything needed to cleanse, moisturize, soothe, refresh, eliminate shine and protect the sensitive skin on the head. To kick off the holiday season, Bee Bald will offer Black Friday discounts and giveaways.

Inside the cage UFC fighter Tom Lawlor debuted the brand logo on his shorts in his most recent fight. Joe Lauzon is set to showcase the brand logo on his shorts in December, while Anthony Njokuani will do the same in early 2013. KOreps will work closely with Bee Bald outside the cage as well with ongoing social media announcements, events and contests. In addition, Krzysztof Soszynski is slated to make a special guest appearance on behalf of Bee Bald on the entertainment news show “Extra,” this week, the company stated.

Bee Bald incorporates the latest in skin care technology including enzymes, antioxidants, vitamins and botanicals with healing and antiseptic ingredients like honey and bee pollen extract. The collection includes Bee Bald Clean (suggested retail price $19), Bee Bald Smooth to tone and hydrate the head and face (SRP $21), Bee Bald Heal to calm and soothe skin (SRP $17) and Bee Bald Refresh wipes (SRP $18).

 

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Product innovation pushes depilatories toward growth

BY Antoinette Alexander

Depilatories continue to enjoy strong growth, thanks in large part to product innovation and new entrants to the segment.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of depilatories rose about 13% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass-market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

The shining star, according to SymphonyIRI Group sales data, is Olay, which experienced a gain of more than 680%. In the second half of 2011, Olay introduced its first system to remove unwanted facial hair. The Olay Smooth Finish Facial Hair Removal Duo is a two-step system to remove fine to medium unwanted facial hair on the upper lip and jaw line, while minimizing irritation.

According to a 2010 Olay global survey of 6,600 women, 85% of women remove facial hair occasionally, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

Meanwhile, Nad’s is looking to snap up some sales with its new Nose Wax for men and women. The DIY wax system is positioned as the world’s first nose wax.

 

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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