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Rite Aid gears up for Easter

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is showcasing new candy varieties for last-minute Easter shoppers, the pharmacy retailer said Monday.

The National Confectioners Association ranked Easter as one of the top-selling holidays for candy and estimated that 16 billion jelly beans and 90 million chocolate Easter bunnies are produced each year. Four-in-5 Americans celebrate Easter and are expected to spend about $14.6 billion during the holiday at all retailers nationwide, according to the National Retail Federation.

New candies include Snickers eggs with pastel wrappers, cookies-and-cream-flavored chocolate bird nests, marshmallow Peeps dipped in chocolate and Snapsy, a chocolate bunny made by Hershey’s that breaks into five pieces.

Other items include Easter baskets ranging in price from $1.99 to $19.99, egg-dyeing kits and toys.

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Bossa Nova introduces new organic beverage

BY Allison Cerra

CINCINNATI — Bossa Nova is expanding its superfruit juice beverages portfolio.

New Bossa Nova organic acai pomegranate currently is available at retailers in the Boston area, with gradual rollout in May to other markets, the juice company said.

"With Bossa Nova’s new organic acai pomegranate, we are offering an exotically delicious way to reap the amazing antioxidant benefits of acai and pomegranate," said Mark Ozimek, Bossa Nova brand manager. "Pomegranate juice is in high demand, and Bossa Nova’s new blend provides a delicious balance between luscious, tropical acai and tart pomegranate flavor that consumers will love."

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Hellmann’s, Best Foods team up with celebrity chef Bobby Flay

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — In honor of America’s sandwich fans, two mayonnaise brands have teamed up with a celebrity chef to share sandwich-making tips, tricks, techniques and secrets.

Hellmann’s and Best Foods brands have partnered with chef Bobby Flay on Hellmann’s Facebook fan page to help honor America’s passionate preferences for building the perfect sandwich. Additionally, fans also have the opportunity to build their perfect sandwich and enter the Hellmann’s Build Your Perfect Sandwich Sweepstakes for a chance to win such prizes as a kitchen essentials bundle, grocery gift cards, and Hellmann’s and Best Foods products.

The contest ends Aug. 15, the mayonnaise brands said.

"We’re delighted to be partnering with Bobby Flay once again as we help people everywhere build their perfect sandwich by offering a wide variety of inspiring recipe ideas and sandwich-making tips," Hellmann’s and Best Foods senior brand manager Melissa Weingarten said.

For more information on the partnership and sweepstakes, click here.

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