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Rite Aid encourages customers to brush up on oral care

BY Allison Cerra

CAMP HILL, Pa. — Rite Aid is putting an emphasis on oral health with a new campaign that will run through Sept. 27.

The drug store chain unveiled its free educational guide, now available in stores and online, which underscores how oral hygiene impacts overall health. Rite Aid also is providing customers with access to expert advice from pharmacists and is offering Wellness+ rewards for Rite Aid’s loyalty program members who purchase common oral health products — members of Wellness+ can earn $5 in +UP Rewards to use like cash toward a future Rite Aid purchase. The +UP Rewards print on the bottom of register receipts once $25 in select oral health products have been purchased.

Additionally, Rite Aid also will host videos and oral health tips on RiteAid.com.

"Oral health is a natural subject for patients to discuss with their Rite Aid pharmacist, who is one of the most accessible members of most patients’ healthcare teams," Rite Aid EVP pharmacy Robert Thompson said. “Our pharmacists can show patients that by practicing smart dental habits, they’re taking steps to protect their mouth and overall health for years to come."

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Report: Facebook promotion drives Bartell’s photo kiosk traffic

BY Alaric DeArment

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain’s Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.

GeekWire reported that between last Thursday and Monday, Bartell’s Facebook fan base grew from 2,942 followers to 4,664, and that the promotion had increased awareness of its photo kiosks.

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Find the AAAnswers campaign takes screening tour to Kmart pharmacy locations

BY Allison Cerra

ROANOKE, Va. — A multifaceted campaign that advocates for increased awareness and preventive screening for abdominal aortic aneurysms once again is hitting the road with an annual screening tour.

The Find the AAAnswers campaign will make its first stop on Saturday at a Kmart pharmacy location in Roanoke, Va., followed by nine additional Kmart locations across the country. The campaign will offer free screenings to those interested in learning more about the disease.

A screening for AAA is quick and noninvasive, involving a simple ultrasound of the abdomen, similar to a pregnancy ultrasound. At select Kmart pharmacies across the country, preregistered people will visit a 40-ft. customized RV to receive a screening by a vascular technologist in a private exam room. Local board-certified vascular surgeons will volunteer on-site to answer questions and distribute educational materials about AAA disease.

AAA is a blood-filled bulge or ballooning of the abdominal segment of the aorta, the large artery that carries blood from the heart to the lower part of the body. Over time, the bulge, known as an aneurysm, can become weak and burst unexpectedly with fatal consequences.

"During last fall’s screening tour, we screened more than 1,000 at-risk individuals and educated countless others about the seriousness of vascular disease. The Find the AAAnswers Coalition is excited to offer these preventive services again to the public at no cost," said R. Clement Darling, treasurer of the Society for Vascular Surgery; chief of the division of vascular surgery at Albany Medical Center Hospital and a Find the AAAnswers Coalition member. "Because in many cases there are no warning signs, preventive screening for AAA is an effective way to detect a potentially life-threatening aneurysm."

According to the Society for Vascular Surgery, when detected early, at least 95% of AAAs can be managed and successfully treated.

For a complete list of Kmart pharmacies hosting the Find the AAAnswers tour, click here.

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