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Rite Aid, dLife announce information resource for diabetics

BY Michael Johnsen

WESTPORT, Conn. Rite Aid on Thursday announced the launch of a 360 degrees/365 Day Diabetes Alliance with dLife, an integrated multimedia education platform established solely for the diabetes community.

“By joining forces, Rite Aid and dLife will be a powerful and easily accessible resource for the millions of patients who are living with diabetes,” stated Howard Steinberg, founder and chief executive officer of dLife. “We applaud Rite Aid’s commitment to making an impact on this major health epidemic. Through Rite Aid stores and dLife communication channels, including dLife.com and our television program, we will be a significant resource in assisting patients in maintaining control over their disease and improve their diabetes lifestyle.”

Rite Aid and dLife will use a variety of communication channels, including newsletters and literature with content from dLife at Rite Aid stores and an audio loop of “dLife Diabetes Minutes” on Rite Aid’s in-store radio. Additionally, dLife will be featured in Rite Aid’s weekly sales circulars.

Rite Aid customers will be invited to join the dLife-Rite Aid membership program, to receive a variety of special benefits, including free newsletters and documents when shopping at Rite Aid

“Rite Aid is focused on the health and wellness of our patients and we are committed to providing them with the programs, services and support needed to lead healthier lives throughout the year,” stated John Learish, senior vice president of marketing. “Many people have diabetes, or care for someone who does, and it is important for them to realize they don’t have to manage the disease alone. dLife is an ideal partner because they are well recognized as having the superior content and resources to help patients manage and live well with diabetes.”

Rite Aid’s Diabetes Management initiative is part of a year-long commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics such as skin care, pain management and heart health.

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H-E-B develops a food emporium

BY Allison Cerra

HOUSTON H.E. Butt Grocery Co. is launching a first-of-its-kind grocery store concept in Texas on Oct. 24, the company said Tuesday.

H-E-B’s Cypress Market, located in Cypress, Texas, is designed to fuse together the company’s food, drug, and central markets in a 112,000-square-foot store that is larger than most area retailers.

H-E-B Cypress Market will contain more expansive food categories, the company said. The new store is said to feature a bakery, a cheese shop (which will stock more than 400 specialty and imported cheeses), the largest meat market and one of the largest seafood departments in the area.

Additionally, its produce department will offer more than 900 different fruits and vegetables. Customers can get their hands on 2,000 varieties of wine.

Central Market’s Cafe on the Run will offer take-out and catering services featuring a large assortment of Central Market products including a sushi bar, a coffee roast area, a healthy living department and a tortilleria.

Cyndy Garza-Roberts, director of public affairs for H-E-B’s Houston Region, said plans for the Cypress Market have been in the works for several years now.

“Our future customers helped us create their ideal destination grocery store,” said Garza-Roberts.

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Chain Store Guide to publish profiles of top 16 retailers

BY Michael Johnsen

NEW YORK Chain Store Guide, a sister publication of Drug Store News, recently introduced comprehensive profiles, including both up-to-date analysis and in-depth data, on 16 of the top-most retailers operating across food, drug and mass.

By January 2008, Chain Store Guide will field Top Company Profiles of the top 31 retailers, including Walgreens, CVS Caremark and Wal-Mart.

Each report, ranging in size from more than 30 pages to almost 80 pages, offers a unique blend of current operational data on each retailer combined with editorial analysis, historical and statistical data, market share performance and store location analysis, including maps and demographics.

“Manufacturers and suppliers who either have these top companies as accounts and are looking to gain additional insights into their [customers’] strategic initiatives and strategies,” would most benefit from these new reports commented Michael Jarvis, director of product development at Chain Store Guide. The reports may also be of benefit to suppliers and their brokers looking to get a product on the retail shelf.

The reports include several visuals—including sales charts and graphs and store density maps—that will appeal to both senior level executives looking for a concise executive summary as well as action officers who need to crunch and analyze the various data points. “A lot of the marketshare information, that’s pulled from our proprietary database,” Jarvis said. “We collect information on store locations … through our in-house teleresearch department.”

The Top Company Profiles also detail the brands and models of technology used at the corporate and store levels. Additional editorial commentary delivers insight on key marketing and advertising strategies, including market overviews and competitive factors challenging each chain. Listings of executives and merchandising personnel for each company are also key features of the profiles. The profiles are updated annually, Jarvis said, or as necessary on a case-by-case basis so as to field the latest information. “We will be providing personnel updates, sales information and [any] key major changes will be reflected in the profiles.”

Included with the profiles is an Excel spreadsheet containing all of the company’s individual store locations with name, address, phone number, store number and CBSA (Core Based Statistical Area).

Chain Store Guide’s Top Company Profiles are now available as a pdf download for $1,295 each. Visit www.TopCompanyProfiles.com or call 800-465-7661.

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