News

Rite Aid debuts exclusive exercise equipment line from Denise Austin

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid has become the exclusive retailer of a new line of home fitness products, the retail pharmacy chain said Wednesday.

Rite Aid announced that celebrity fitness expert Denise Austin’s new Forever Fit line would be available at stores nationwide. The 33 products in the line, which range in price from $3.99 to $29.99, include yoga and exercise mats, medicine balls, exercise wheels, weights, push-up stands and others. The company said the line was focused on addressing the everyday health and fitness needs of people looking to work out at home, embodying an "active aging" approach to fitness to reduce the risk of osteoporosis and muscle strain, as well as increase cardiovascular and other health measures.

"Forever Fit is not about exhausting yourself in the pursuit of bulging biceps," Austin said. "It’s a simple, easy and safe way to help reduce our little life pains, while promoting weight loss, improving cardiovascular fitness and enhancing your overall health and wellbeing."

Products are categorized according to the health benefits associated with them: balance and flexibility, heart health, fitness and support and toning and strength. Unique items include a balance board and deluxe walking kit.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

NCPA and Purdue Pharma remind families to safeguard their prescription medicines over holidays

BY Michael Johnsen

ALEXANDRIA, Va. — The National Community Pharmacists Association and Purdue Pharma on Wednesday announced the two organizations are working together to remind parents, grandparents and other family members about simple steps that can be taken to protect prescription medicines this holiday season through their national educational initiative, Safeguard My Meds.

“As a community pharmacist and mother, I understand how critical it is to keep prescription medicines from falling into the wrong hands,” stated Michele Belcher, NCPA second VP. “Every day more than 2,500 teenagers abuse prescription medication for the first time. Proper storage and disposal of prescription medicines in the home can play a vital role in preventing misuse and abuse.”

NCPA and Purdue Pharma suggest that families use a locked storage container to store prescription medicines at greater risk of being abused, including pain relievers, tranquilizers, stimulants and anti-depressants, and to keep track of medications with the Medicine Inventory Sheet, which can be found at www.SafeguardMyMeds.org.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Call for Entries: 2012 Retail Store of the Year Design Competition

BY Marianne Wilson

New York — Give your new store and renovation projects the recognition they deserve: Entries are now being accepted for the 31st annual Chain Store Age Retail Store of the Year Design Competition, which will celebrate outstanding retail and restaurant design.

More than 20 categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and drug stores. Entries may be submitted by retailers, designers, architects or suppliers.

For more information and to download the entry form, click here.

The deadline for submissions is December 17, 2012. See entry form for information about extensions. For questions, email Marianne Wilson at [email protected].

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES