BEAUTY CARE

Rite Aid contest combines new website, social networking

BY Alaric DeArment

CAMP HILL, Pa. — A new campaign by Rite Aid is targeting nail polish customers.

The Camp Hill, Pa.-based retail pharmacy chain announced Thursday that it had launched the seven-week "Nail Extravaganza" campaign to engage beauty shoppers around the trend of using multiple nail polish shades.

The campaign includes a two-round contest through Facebook, Twitter and Pinterest titled the "Search for the Rite Aid Nail Enthusiast," in which visitors to a special website can submit photos of their decorated fingernails and toenails.

The contest starts Thursday and runs through May 25. Contestants in the first round will be judged for originality, creativity and visual appeal by beauty industry leaders Essie Weingarten, Suzi Weiss and Julie G, while the 10 semifinalists will receive official nail-care kits for the final-round entry, and the winner will receive a $1,000 Rite Aid gift card.

"Nail art is the perfect way to add a little color to your summer style without spending too much green," Rite Aid category manager for beauty items Judy Wray said. "The ‘Search for the Rite Aid Nail Enthusiast’ contest will give all our fans, followers and Pinterest photo enthusiast a chance to have fun, get noticed and enter for a chance to win some great Rite Aid prizes."

The retailer also is incorporating the contest into its Wellness+ loyalty card program, offering $10 +UP rewards for customers who make $30 in nail purchases.

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Mintel: Moms with younger kids put emphasis on safety, value and nutrition when making buying decisions

BY Allison Cerra

CHICAGO — Motherhood influences the way women shop, according to Mintel research.

The research firm found that being a mother influences shopping habits as an increased emphasis is put on the safety, value and nutrition of everyday purchases:

  • More than half of moms who only have children younger than 6 years old (51%) said they question how safe things are for their children to eat, use and wear;

  • 40% said think about the long-term impact products have on their children;

  • 35% are thinking more about the use of chemicals in food and drink products;

  • Despite 46% of moms with younger kids saying low prices for products has become more important, 33% are paying more attention to the content of the food they buy.

"As compelling as issues such as budgeting, nutrition, safety, and convenience are individually for moms, they also represent tradeoffs," Mintel lifestyles and leisure analyst Fiona O’Donnell said. "For instance, when it comes to ensuring safety, the lowest price may be a little less important. In food shopping, the desire for convenience may come in conflict with a goal of better nutrition. For retailers and marketers, an overarching opportunity exists in helping moms balance their many priorities.

"The considerable expenses associated with having kids make budgeting and value-seeking more essential," O’Donnell said. "At the same time, the increased time and logistical pressures of parenthood put a premium on convenience. On a more instinctive level, moms’ need to protect and nurture their kids puts a sharper focus on safety and nutrition information."

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A.W says:
May-14-2012 11:51 am

Motherhood influences the way women shop, according to Mintel research Well, duh!

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BEAUTY CARE

Coty ups its offer for Avon

BY Allison Cerra

NEW YORK — In an effort to move forward with its acquisition of Avon, Coty has reached out to Avon’s board members in a letter, stating that Coty is willing to augment its original buyout offer.

Stating it was "disappointed by the current stalemate," Coty said Thursday in a letter that it is "revising [our] proposal to $24.75 subject to due diligence and the other conditions. This price represents a premium of over 36% to the original undisturbed closing price on March 6, 2012 before our initial proposal of $22.25 and also represents over $1 billion of incremental value to your shareholders, despite a materially weakened outlook for your business."

Last month, Coty reaffirmed its interest in Avon after the company rejected the unsolicited bid valued at $10 billion.

Coty requested in its letter to Avon’s board that the company respond by close of business this Monday. If Avon’s board again rejects the bid, Coty said it will withdraw its proposal.

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