BEAUTY CARE

Rite Aid brings back Glam Camp program

BY Alaric DeArment

ORLANDO, Fla. — Cosmetic Promotions will sponsor Rite Aid’s Glam Camp Back-to-School program for the fourth year in a row, the beauty marketing and promotional company said.

In response to census data from last year showing that more than a quarter of the population now is under the age of 24 years, Rite Aid has expanded the program to include a model search in which girls and women ages 13 to 22 years can submit their photos for consideration to become the 2012 face of Glam Camp. A panel of industry professionals will choose two semifinalists each Friday starting Aug. 5, and a grand-prize winner will be chosen on Oct. 31.

The winner will star in the 2012 Rite Aid Glam Camp Seventeen magazine two-page spread and all 2012 Glam Camp promotional materials, such as in-store signs, circulars, the Rite Aid Facebook page and email blasts. The Seventeen spread will include Maybelline, Neutrogena, Rimmel, Sally Hansen and göt2b, and most Rite Aid stores will have a float showcasing prepacks from those brands, as well as Essie, Veet, Demeter fragrances and Dove. The program also will include a direct sampling of 10,000 Glam Camp gym bags filled with beauty products distributed at concerts, beauty pageants and track meets.

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Olay Professional Pro-X Clear helps women fight blemishes

BY Antoinette Alexander

CINCINNATI — In an effort to help women battle blemishes, Procter & Gamble’s Olay skin care brand has introduced its new Olay Professional Pro-X Clear line.

Available as of July, the line is a three-step daily skin care regimen that is designed to treat acne, minimize the appearance of pores and refine texture.

The system ($42) includes:

  • Step 1: Olay Professional Pro-X Clear Pore Clarifying Cleanser;

  • Step 2: Olay Professional Pro-X Clear Skin Clearing Treatment; and

  • Step 3: Olay Professional Pro-X Clear Complexion Renewing Lotion.

Additional products in the line include the Olay Professional Pro-X Clear SPF Moisturizer ($29.99) and Olay Professional Pro-X Clear intensive Refining Sulfur Mask Sulfur Acne Treatment ($29.99). All of the products in the line are noncomedogenic and oil-free.

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Neutrogena relaunches Wave for Change program

BY Antoinette Alexander

LOS ANGELES — Skin care brand Neutrogena has announced that it is kicking off the second annual Wave for Change Campaign charitable program.

With Neutrogena’s Wave for Change, teens can make an impact before they head back to school, and this year, doing good has a stylish reward. Teens can show their support through the school hallways with a Wave for Change tote bag, each personally designed by Neutrogena brand ambassadors Vanessa Hudgens, Hayden Panettiere and Miranda Cosgrove. The tote bags are available for those who purchase two Neutrogena products at Target and redeem while supplies last.

This July and August, Neutrogena will donate $1 for every Neutrogena acne, cleansing or cosmetics product sold and registered on its website, with a minimum of $100,000 and up to $250,000 to GlobalGiving.

Neutrogena is putting power into the hands of teens to determine how the funds raised will be distributed to a charity within each cause. By visiting Neutrogena.com/waveforchange, teens can learn more about each cause and vote for the charity that inspires them the most within the causes of disaster relief, education and environment. The winning charities within each pillar will be selected based on the number of votes, and GlobalGiving will distribute the Neutrogena donation equally shared among the three winning charities.

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