HEALTH

Rite Aid to begin selling Lindora diet products in Southern California

BY Michael Johnsen

COSTA MESA, Calif. As part of its partnership with Rite Aid, Lindora Medical Clinics announced Wednesday that Rite Aid will be selling its line of diet-related products in approximately 400 locations in Southern California. The items include a selection of protein bars, shakes, nutritional supplements, weight loss program books, instructional DVDs and the newly-introduced “Weight Loss Starter Kit,” all of which were previously items only available online or to those enrolled in Lindora’s medically-supervised weight control program.

“Partnering with Rite Aid enables us to distribute our line of healthy living and weight control products on a much broader scale,” stated Lindora president and chief executive officer Cynthia Stamper Graff.

Items include:

  • High-Protein Snack Bars ($12.50 for package of 7)
  • Protein Beverages ($8 – $12)
  • High Protein Foods ($10 – $12)
  • The Lindora Weight Loss System ($39.95)

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NatExpo East enjoys record numbers

BY Michael Johnsen

NEW YORK Natural Products Expo East last week posted 7 percent growth in overall attendance this year with more than 25,000 attendees and 1,790 exhibits, the organization announced Tuesday.

“The record-breaking success of this show reflects the escalating economic clout of natural, organic and healthy products,” stated Fred Linder, president of New Hope Natural Media.

With the natural and organic products industry growing at 9.7 percent annually and topping more than $56 billion in consumer sales, according to The Natural Foods Merchandiser’s 2007 Market Overview, Natural Products Expo East benefited from national trends toward healthier lifestyle choices across multiple channels of trade, including food and pharmacy.

Winners of the 2007 New Products Showcase Awards were: BeeCeuticals Organics Bee-Yond Body Rub (Personal Care/Health & Beauty); FoodShouldTasteGood MultiGrain Tortilla Chips and Manitoba Harvest Hemp Foods & Oils Organic Hempmilk (Food – tie); Nelsons Rescue Remedy Pastilles (Supplement/Herbs); Sweetriot 100 percent Dark Chocolate Cacao Nibs (Green/Environmentally-friendly); Wise-Acre Frost Teas (Innovation); and Zhena Gypsy Tea (Packaging).

Natural Products Expo East will relocate to Boston in 2008. Scheduled for October 15-18 at the Boston Convention and Exhibition Center, the move accommodates the industry’s growth, the organization noted. 

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Innovia introduces first home-use ear infection monitor

BY Michael Johnsen

LENEXA, Kan. Innovia Medical on Tuesday launched EarCheck Middle Ear Monitor, the first clinically proven, physician-recommended, home-use device that accurately detects the presence of middle ear fluid, a key sign of a middle ear infection.

While EarCheck is for home use, it is based on the same patented and proven technology, acoustic reflectometry (or sound waves), used in doctor’s offices since 1997 and included in the American Academy of Pediatrics’ and American Academy of Family Physicians’ Clinical Practice Guideline for the Diagnosis and Management of Acute Otitis Media (middle ear infection), the company stated.

EarCheck works by sending a pleasant chirping sound into the ear canal. Some of this sound bounces off the eardrum and travels back to the instrument’s built-in processor. EarCheck then analyzes the reflected sound to determine if there is fluid in the middle ear.

The presence of fluid is represented by a 1-5 scale on an easy-to-read color display, where level 1 (Green) indicates Fluid/Ear Infection Unlikely and where levels 3-5 (Red) indicates a high Likelihood of Fluid/Ear Infection and suggests you consult with your child’s healthcare professional.

The device was developed because more than 80 percent of children under the age of three have had one or more ear infections, and nearly 50 percent have had three or more. While an infection can develop anytime, the majority occur during the cough/cold season, from October through March, when fluid lingering in the ear after a cold or flu becomes infected with either bacteria or virus.

The EarCheck Middle Ear Monitor is currently available at Wal-Mart and Babies “R” US or through one of the many online retailers that can be located from EarCheck’s website, www.earcheck.com. EarCheck’s suggested retail price is as high as $59.

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