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Rite Aid adds social, mobile elements to 18th annual Miracle Balloon campaign

BY Allison Cerra

CAMP HILL, Pa. — Rite Aid is set to launch its annual fundraising campaign designed to benefit an organization of 170 children’s hospitals throughout North America.

Rite Aid said it will kick off its 18th annual Miracle Balloon campaign in support of Children’s Miracle Network Hospitals this Sunday. Through May 19, customers who purchase a $1 Miracle Balloon at any Rite Aid will receive $7 in coupon offers good for a variety of items sold at Rite Aid.

In addition to its traditional fundraising efforts, Rite Aid is turning to mobile technology and social media to increase this year’s donation. By texting "RAKIDS" to 50555, customers can donate $5 to Children’s Miracle Network Hospitals through their cell phones through the end of the campaign. Meanwhile, the retail pharmacy chain a "donate" button on its Facebook page, which will direct fan’s to the Children’s Miracle Network Hospital donation site. What’s more, Rite Aid also will offer its Facebook fans the opportunity to pledge to support their local Children’s Miracle Network Hospital and share the pledge with their social networks. If 10,000 pledges are made, the Rite Aid Foundation will donate an additional $10,000 to Children’s Miracle Network Hospitals. Fans also will be able to share inspirational stories about their local CMN Hospital.

All proceeds from the Miracle Balloon campaign stay in the community in which they were raised and directly go to the Children’s Miracle Network Hospital serving that community, Rite Aid said.

"Rite Aid associates look forward to our fundraising campaign for Children’s Miracle Network Hospitals every year. It is just one way they demonstrate our core value of being a caring neighbor," Rite Aid president and COO John Standley said. "Just as we’re adding new mobile and social features to better serve our customers, we’re excited to expand our Children’s Miracle Network Hospitals campaigns with these technologies."

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Target confirms locations of 12 Quebec debut stores

BY Katherine Field Boccaccio

MINNEAPOLIS — Target has revealed the locations of its first 12 stores in Quebec. As previously announced, Target purchased the leasehold interests of 189 sites currently operated by Zellers and plans to open 125 to 135 stores in Canada, the majority of which will open in 2013.

Target said it intends to announce additional Quebec store locations in the coming months.

Target plans to open stores in the following locations in fall 2013:

  • Galeries D’Anjou, Anjou

  • Place Portobello, Brossard

  • Les Galeries Gatineau, Gatineau

  • Les Galeries Joliette, Joliette

  • Galeries Chagnon, Levis

  • Place Alexis Nihon, Montreal

  • Place Vertu, Montreal

  • Les Promenades Saint-Bruno, Saint-Bruno-de-Montarville

  • Carrefour De L’Estrie, Sherbrooke

  • Place Laurier, Sainte-Foy

  • Carrefour Du Nord, Saint-Jerome

  • Les Rivieres Shopping Centre, Trois-Rivieres

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Safeway’s Canada stores launch annual Easter Seals, Special Olympics campaign

BY Allison Cerra

CALGARY — Safeway announced that its Canada stores have launched an annual fundraising campaign designed to benefit Easter Seals and the Special Olympics.

During April, the company’s 215 Safeway stores across western Canada will raise funds for organizations that are at the forefront of providing assistance, training, therapy and social outlets for the thousands of people who live with physical or intellectual disabilities.

Since its first campaign in 2008, Safeway’s Canada operations has raised more than $4.36 million to benefit these programs. In 2011, Canada Safeway contributed to a broad range of charitable and community programs and donated more than $19 million to hunger relief, support for people with disabilities, health and human services and cancer research.

"Assisting people with special needs of all kinds has long been a Safeway priority," said Canada Safeway president and COO Chuck Mulvenna said. "As a company that proudly employs hundreds of people with disabilities, Canada Safeway directly benefits from the incredible work of these organizations and is committed to contributing to their success and increasing their outreach."

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