Ripe Craft Juices continues grocery expansion
NEW HAVEN, Conn. — Ripe Craft Juice and Ripe Bar Juice are expanding the reach of their juices and cocktail mixes with the continuation of a roll-out to various grocery chains nationwide, the company announced Thursday.
The juices were created to meet consumer demand for products with real fresh juice with minimal processing.
“Consumers today are increasingly focused on the provenance of their produce, and the grocery stores where they shop are responding with the brands they stock,” FreshBev chief sales officer Keith Benoit said. “We're thrilled that so many of the country's leading grocery chains have joined the Ripe movement."
Starting in spring, the bar and craft juices will be available at King Kullen in Long Island, N.Y.; Kings Food Markets and Fairway in N.Y., N.J. and Conn; Key Foods in the tri-state area and Pa.; Roche Brothers in Mass.; Dierbergs in Mo.; and Schnucks in Mo., Ill., Ind., Wis. and Ia. The craft juice will be available at Big Y in Conn. and Mass.
The new stores add to the company’s roster of stores that includes such companies as Whole Foods in New England, N.Y., Colo. and the southwest; H-E-B; and northern Calif. Raley’s locations.
The bar and craft juices come in 12.2-oz. bottles and 46-oz. multi-serve pouches. Ripe Bar Juices also are available in 750-ml bottles.
ShopRite expands ‘free fruit’ program
KEASBEY, N.J. — ShopRite on Wednesday announced it has expanded the “free fruit” program it launched earlier this year in select stores, to now include five additional stores located in Pennsylvania and New Jersey that are owned and operated by ShopRite of Hunterdon County (New Jersey).
Under the program, kids 12 and younger receive a free banana, clementine or other seasonal fruit while shopping with a parent or guardian. The fruits are located in the produce aisle, and the program is overseen by the supermarket’s team of in-store dietitians.
“We are committed to offering parents ways to provide healthier food choices for their children while shopping in our stores,” said Jeannie Colallilo, Director of Community Relations, ShopRite of Hunterdon County. “We believe that teaching children to develop good eating habits at an early age is extremely important. We’re happy to provide our customers with an easy way to demonstrate to their children that fruit is fun and delicious.”
The free fruit program is now available at five ShopRite stores owned and operated by the ShopRite of Hunterdon County in New Jersey and Pennsylvania. Pennsylvania stores include the ShopRite of Bethlehem and the ShopRite of Yardley. New Jersey stores include the ShopRite of Clinton, the ShopRite of Flemington, and the ShopRite of Greenwich.
ShopRite is the registered trademark of Wakefern Food, a retailer-owned cooperative based in Keasbey, and the largest supermarket cooperative in the United States.
World’s oldest brewery intros beer based on 1950s label
MOUNT PLEASANT, S.C. — Bavarian State Brewery Weihenstephan is bringing a blast from the past to the beer aisle this month with the release of its limited-release Kristallweizenbock.
The 7.5%-alcohol-by-volume weizenbock is inspired by an old label from the 1950s found in the vault of Weihenstephan — which is the world’s oldest brewery, operating since 1040.
“I thought, as a brewery world-acclaimed for wheat beer specialties, brewing one wheat beer style that is hardly available is something very special,” Weihenstephan sales manager export Johannes Weiss said. “I suggested using hops with 'crystal' names … smaragd (emerald) and opal. [These hops] add fruity flavors to the beer and complement the name.”
The brewmaster, Tobias Zollo, then developed the idea and built out the malt bill and other flavor profiles. Unlike the company’s traditional weizenbock, Vitus, Kristallweizenbock is filtered and has a stronger focus on hops.
“Kristallweizenbock is a very special beer style,” Weiss said. “[It’s] a niche within a niche, but still it fits perfectly to our existing portfolio.”