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Rimmel London unveils new makeup for spring

BY Antoinette Alexander

NEW YORK — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

This season, the hottest beauty look out of London is bright, emphasized eyes offset by a natural flush. With high-impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London is aiming to help beauty mavens get noticed this spring.

New products include:

  • Volume Flash ScandalEyes mascara: The mascara is made with a blend featuring triple the collagen and keratin of other mascaras on the market, and has a flexible MaxDensity brush that’s longer, wider, denser and 50% bigger than Rimmel’s biggest brush. The price is $6.99

  • Glam’Eyes HD eyeshadow: The bold, dual-use shadows work wet or dry, allowing you to customize the color. The shadows promise to last up to 10 hours. Shades include, but are not limited to, English Oak, Purple Reign and Green Park. The price is $5.99.

  • Match Perfection 3 Tone blush: Featuring three shades in one, Match Perfection 3 Tone Blush features smart-tone technology that adapts to skin tone and blue sapphire pigments for true-to-you color. The blendable formula makes harsh lines a thing of the past. The price is $4.97 at Walmart.

  • Exaggerate eyeliner: This liquid liner features an ultra-fine felt tip designed to absorb maximum liquid liner and deposit intense pigment for bold, exact application. The formula is made with moisturizing sorbitol and glycerin. The price is $6.

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Sephora’s new NYC location features state-of-the-art services, exclusive brands

BY Antoinette Alexander

NEW YORK — Sephora celebrated on Sept. 16 the opening of its newest store in New York City’s Meatpacking District, marking the beauty retailer’s 16th Manhattan location. The new location incorporates innovative design, state-of-the-art services and exclusive brands.

"Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area’s distinct artistic heritage and ‘urban cool’ environment," stated Paul Loux, VP design at Sephora. "We’ve worked closely with the Meatpacking District Improvement Association to achieve our goals and look forward to continuing our positive relationship with the community."

Among the unique features Sephora has incorporated into its Meatpacking District location are:

  • A unique footprint: Located on the corner of West 13th Street and 9th Avenue, Sephora occupies a building that typifies the area’s iconic architecture, with an interior that features sleek, modern design. Updated fixtures and an open, flowing layout allow for easy navigation of key product areas, including skin care, nail, fragrance and color, as well as the Sephora Collection 2.0 display, which features a vibrant wall of color, a unique fixture dedicated solely to brushes and complexion stations to simplify finding the perfect foundation.

  • 21st Century shopping services: The Meatpacking District location will be the first Sephora in the nation to feature a completely mobile checkout experience for faster and easier purchasing. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews, and quick-response (QR) codes for any item in the store.

  • A destination for beauty education: Sephora’s Meatpacking District store features the Beauty Art Studio, the destination for mastering any new beauty look. Each station features ultra-modern glass, chrome and black fixtures with LED screens and enhanced lighting for a luxurious experience. Select one of the complimentary Express Services, or a Customized Makeup Application, where the session is tailored to your personal beauty needs and the cost is redeemable in product. Services to choose from include Blush & Bronze, Flawless Foundation, Treat & Conceal, Beautiful Skin, Smoky Eye and Faux Lash Express Services, and such specialized services as Prom, Bridal and Evening.

  • Exclusive access to global beauty: For the Meatpacking District location only, the retailer has selected the most buzzed about and coveted brands and products from around the world, including 21 Drops, Ellis Faas, Giorgio Armani and Koh Gen Do cosmetics, Sponge Avocado Oil (Greece), Sentara Creme du tout temps (France), Tatcha Blotting Papers (Japan), Absolution Eye Cream (France), Omorovicza Thermal Cleansing Balm (Hungary), Belmacz Gold Leaf Lip Balm (UK), Philip Martins Maple Wash and Rinse (Italy) and Paul Yacomine Intensive Repair Kit (UK).

  • Sephora carries art throughout the retail experience: Inside, Sephora Meatpacking shoppers will discover "Flamenco Tornado," a custom work by New York-based installation artist and sculptor E.V. Day. The large-scale piece, the first commissioned in a series by Sephora, explores overt female power, sexuality, passion and energy. Going forward, Sephora will incorporate original artwork from a series of contemporary artists into a designated gallery space within the store.

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Allure magazine hosts annual ‘Best of Beauty’ event in NYC

BY Antoinette Alexander

NEW YORK — Allure magazine hosted on Sept. 14 this year’s Best of Beauty event in New York at Jazz at Lincoln Center, where more than 400 guests celebrated the 15th unveiling of the magazine’s coveted beauty awards.

The evening highlighted winners in categories ranging from makeup and skin care to fragrance and beauty tools, recognizing nearly 200 products in total.

Recognized by 65% of women across the country, the Best of Beauty seal is responsible for the sale of more than 85 million products every year.

Allure VP and publisher Agnes Chapski spoke to the high-level industry crowd about the significance of the Allure Best of Beauty Seal. Linda Wells, editor-in-chief of Allure, then addressed the audience, congratulating everyone on being the "best of the best in beauty." Wells also reminisced about the first-ever Allure Best of Beauty Awards, noting how she and her team of beauty editors hand-delivered flowers to each winner.

Each year, Allure‘s editorial team evaluates hundreds of items, representing thousands of hours of testing, to determine the products that are worthy of bearing the Allure Best of Beauty symbol.

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