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Rihanna aims to push boundaries with new Rogue fragrance

BY Antoinette Alexander

NEW YORK — Grammy-Award winning singer Rihanna has launched her newest fragrance, Rogue by Rihanna, Parlux Fragrances has announced.

A blend of powerful and playful, the fragrance encourages all women to live life on their own terms. Show your strength and beauty — go Rogue.

“We are thrilled to be introducing Rihanna’s Rogue to the world this fall. Every element of the fragrance reflects Rihanna’s dynamic spirit and relentless passion and strength. It is an amazing fragrance befitting this amazing talent,” stated Donald Loftus, president of Parlux Fragrances, the company producing all of Rihanna’s fragrances.

Rogue by Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg, hairstyling by Yusef Williams and makeup by Lucia Pieroni.

Rogue by Rihanna became available beginning September at Macy’s, Dillards and Belk.
 


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Silk’n Home Skinovations revamps website

BY Antoinette Alexander

NEW YORK — Silk’n Home Skinovations, a maker of light-based beauty devices for home use, presented a digital makeover with the official launch of its new Silkn.com website on Sept. 16.

The new online experience includes new digital features, expanded content, live chats, social media integration and an upgraded design for improved customer navigation and interaction.

"The new Silkn.com represents a beautiful, pleasing physical appearance with technical ingenuity on the back-end," stated Moshe Mizrahy, CEO of Home Skinovations. "Not only will this optimize the customer’s online shopping experience, but it also represents our strategic approach to unify our direct-to-consumer initiatives such as direct response television, extensive advertising campaigns, social media impact and digital footprint in a single platform."

The new website combines the importance of consumer education with the need for a quick and flawless purchase experience. This will be especially important as Silk’n continues to launch new products, expanding the ability for consumers to receive treatments at the privacy of their own home, the manufacturer stated.
 


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CVS Caremark Charitable Trust donates funds to help those in Colorado impacted by flash floods

BY Antoinette Alexander

WOONSOCKET, R.I. — The CVS Caremark Charitable Trust, a private foundation created by CVS Caremark, has announced a donation of more than $10,000 in support of families and communities that have been affected by the flash floods in Larimer and Boulder counties in north-central Colorado. 

Since last week, areas of Colorado have been affected by heavy rains, which have displaced thousands of residents, destroyed nearly 20,000 homes and washed out roads, highways, bridges and communications lines.

The CVS Caremark Charitable Trust has donated $10,000 to the American Red Cross to assist with the shelters, meals and clean-up supplies for those that had to leave their homes in the wake of the floods.

"The impact of these devastating floods will be long-lasting in Colorado and we are committed to supporting disaster relief efforts through our partners at the Red Cross," stated Eileen Howard Boone, president of CVS Caremark Charitable Trust. "We are saddened by the lives lost and know that in addition to food and shelter, the Red Cross is providing comfort and hope for those who need it most.  We want to ensure that the local communities affected by this terrible disaster receive the services and supplies they need on their road to recovery."
 


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