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RightSize Health and Nutrition introduces new smoothies

BY Jason Owen

CHICAGO — As part of its 10th anniversary celebration, RightSize Health and Nutrition has introduced three new smoothie formulas, new packaging and a new website loaded with smoothie recipes and weight-loss tips and advice.

The new RightSize smoothies formula contains more protein and fiber to help curb hunger, as well as natural ingredients, such as green tea and ginger root extracts. Each serving of RightSize contains 15 g of protein and 6 g of fiber when prepared with skim milk, as well as more than 20 essential vitamins and minerals. The smoothies are gluten-free and contain no added caffeine.

“When we were developing the new formula, our goal was to create a great-tasting smoothie that really helps fight cravings while providing the nutrition of a meal,” explained Andrew Dun, VP marketing for RightSize. “So many weight loss products taste like ‘diet food,’ but RightSize smoothies taste like rich, creamy shakes so people actually enjoy them and look forward to their next one.”

RightSize is available in three flavors: Lean Cocoa Bean (chocolate), SkinniVanilli (vanilla) and Slend-A-Berry (strawberry, blueberry and raspberry). The product is packaged in 20.5-oz. canisters (each canister contains 20 servings, or about a 10-day supply) with a suggested retail price of $29.99. The contemporary package design pairs bright colors and a new logo to make it easier to find RightSize on retail shelves.

As the company noted, RightSize smoothies also are backed by recent research that shows they really work. A recent clinical trial published in the November 2012 issue of Current Nutrition and Food Science found that participants who replaced two meals a day with RightSize smoothies and consistently followed their assigned reduced calorie diets lost an average of 15 lbs to 18 lbs in 12 weeks. More information on the clinical study can be found on the new RightSize website, Myrightsize.com, which also supports dieters’ personal weight loss goals by providing diet plans, interactive weight loss tools, and more than 100 smoothie recipes.


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Reports: Legislation would allow Tenn. supermarkets to sell wine

BY Alaric DeArment

NEW YORK — A state Senate committee in Tennessee is looking into the possibility of allowing supermarkets to sell wine, according to published reports.

The Memphis, Tenn., Commercial Appeal reported that the proposed law would be subject to approval in local referendums.

Supporters of the bill cited convenience, while opponents — including liquor store owners — said it would be detrimental to public health, safety and the economy, criticizing the legislation as driven by "big national chains" and harmful to locally owned businesses.

 

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Summertime in February: Meijer sells Michigan-grown tomatoes in winter

BY Alaric DeArment

GRAND RAPIDS. Mich. — Meijer is sourcing tomatoes from a greenhouse that can grow them year-round, including during the famously frigid winters of the Midwest, the mass merchandise retailer said Monday.

The Coldwater, Mich., greenhouse, owned by Canada-based Mastronardi Produce, uses hydroponic technology to produce tomatoes regardless of outdoor conditions. In Michigan, tomatoes typically grow between late July and October. The greenhouse is part of a 30-acre complex of greenhouses completed in December 2011, and Mastronardi plans to double the acreage over the next two years.

"We’re proud to give Meijer customers what they’d been missing: fresh, vine-ripened, Michigan-grown tomatoes in the winter," Mastronardi Produce president Paul Mastronardi said. "Meijer is one of our oldest customers in the USA and has been a great partner for over 40 years. We have collaborated on many new items and projects like this. We talked a few years back about our idea of the Coldwater greenhouse project, and Meijer was on board before we built."

A recent in-house survey by the retailer found that 51% considered supporting local farmers the biggest benefit of buying local produce, while nationally, 48% of shoppers report looking for locally sourced products when shopping, according to the Food Marketing Institute’s "U.S. Grocery Shopper Trends Report."

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