Ricola enters gummy segment with new immunity and energy booster
PARSIPPANY, N.J. — Ricola on Thursday reinforced its commitment to consumer wellness with the introduction of Ricola Herbal Immunity Citrus Gummies.
"The addition of a gummy product to the Ricola Herbal Immunity supplement line was a natural evolution reflecting consumers' demand for more choices," stated William Higgins, Ricola's regional president, North America. "Today's hectic lifestyle often leaves people feeling run down and vulnerable, so they want convenient, portable and natural options to defend against sickness. It also helps when they taste great."
Formulated without genetically modified ingredients or artificial flavors or colors, Ricola Herbal Immunity Gummies boost the immune system and help fight fatigue with Ricola's proprietary 10-herb blend and a unique combination of Ginseng extract plus Vitamins C, B6 and B12, the company noted.
Ricola Herbal Immunity Citrus Gummies and Ricola Herbal Immunity Lozenges, in both honey and citrus flavors, are priced at $9.99 for 24 pieces and can be found in the cough/cold aisle.
Vitamin Shoppe in search of new products at upcoming ECRM Innovation Summit
SECAUCUS, N.J. — The Vitamin Shoppe will be hosting a review for suppliers across several vitamin, mineral, supplement and sports nutrition categories on Oct. 17 here.
“As a leading specialty retailer in the health and wellness space, we are always looking for new and innovative products to help our customers nourish their bodies so they can thrive every day,” stated Doug Jones, chief merchandising officer at The Vitamin Shoppe. "We are very happy to partner with ECRM to organize this event and to the vendor partners who are providing innovative solutions that may inspire our customers to be their best selves.”
The session, which will be organized and managed by ECRM's Retail Solutions team, will include 10 Vitamin Shoppe category managers, who will schedule 20-minute meetings with suppliers, and will focus solely on new products, rather than a review of current business.
ECRM will be coordinating all aspects of the process including vendor sourcing, meeting scheduling, logistics and preparation on behalf of Vitamin Shoppe. There is a minimal fee of $500 per vendor company to attend, which includes meetings with appropriate buyers and exclusive Vitamin Shoppe webcast during which the retailer will outline its vision and strategy and prepare retailers for their meetings.
“As retailers continue to seek higher margins and enhance unique product offerings to enhance shopper loyalty, ECRM is happy to support Vitamin Shoppe in this important Innovation Summit program,” stated Wayne Bennett, SVP retail for ECRM.
To have your products considered in this review, please contact Shelly Wright, ECRM Senior Retail Solutions Account Manager, at [email protected]
Halen Brands debuts OWYN line of plant-based protein products
NEW YORK — Debuting at Expo East 2017, Halen Brands launches its OWYN (Only What You Need) plant-based protein platform, meeting the needs of the approximately 15 million Americans who live with food allergies. Created for people seeking ultra-clean products, OWYN launched a line of RTD shakes wellness poweders.
Developed by former professional athletes, Jeff Mroz and Kathryn Moos, OWYN's products contain 20 grams of plant-based protein per serving,, sourced from pea, pumpkin and flax.
"OWYN solves the unmet need within the nutrition space for consumers seeking a plant-based protein, ultra-clean line with a focus on taste as the top priority," stated Mark Olivieri, VP marketing, Halen Brands.
With this attention to allergen-friendly ingredients, Halen Brands introduced its partnership with Food Allergy Research & Education, a private source of food allergy research. FARE provided its 'proud supporter' label for OWYN products, further confirming OWYN's mission to support the rising food allergy community by offering clean, allergen-friendly products.
"Our work with OWYN provides us with a great opportunity to bring increased visibility to the growing public health issue that food allergy has become," said James Baker, Jr., CEO of Food Allergy Research & Education. "We are grateful to Halen Brands for their generous support and their commitment to corporate social responsibility, and specifically the food allergy cause."
OWYN products are non-GMO verified, vegan, gluten-free, soy-free and kosher. They also contain only four grams of organic cane sugar and are free of carrageenan, sugar alcohols and stevia. OWYN ready-to-drink shakes are available in 12-ounce recyclable bottles in dark chocolate, smooth vanilla and cold brew coffee varieties for a suggested retail price of $2.99. The Ultimate Wellness Powders, which also contain chia, are available in 16-ounce recyclable tubs and are offered in vanilla and dark chocolate varieties for a suggested retail price of $26.99.
"We are committed to further evolving the food and allergen-friendly community. OWYN brings a better alternative to the world – a plant-based protein platform featuring real ingredients that deliver on uncompromised taste and superior functionality," said Leigh Feuerstein, co-CEO of Halen Brands.