Rexall Pharma Plus broadens product offerings
Canada’s Rexall Pharma Plus has officially taken the lid off a reinvention of its business, from its stores and its brand, to the products and services in its stores.
Beginning about 18 months ago, the company undertook a strategic reinvention of its entire business, and during that time, much work has been underway to enhance the business and the lives of its shoppers.
At the shelf level, much of the reinvention is playing out in the form of new product offerings, such as the exclusive beauty and accessories line called Kit and Rexall’s new flagship private brand known as Be.better.
The new Be.better is comprised of more than 100 products and is available exclusively at the more than 300 corporate Rexall and Rexall Pharma Plus stores. Aside from household products, snacks and vitamins, the Be.better collection includes beauty products that are enriched with natural ingredients and are paraben-free. All Be.better hair care products also are free of SLS/SLES.
To highlight the new offerings and to serve as a signal to customers of what is to come, Rexall launched during the last week of January the premiere issue of its new Feel Good magazine and also has revamped its website.
BeautyBoutique at Shoppers Drug Mart elevates customers’ experience
Canadian pharmacy retailer Shoppers Drug Mart is further elevating the beauty experience with its newly opened BeautyBoutique.
This BeautyBoutique opened in November 2012 in an existing Shoppers Drug Mart store in Bayview Village in Toronto, Ontario. It is just over 4,000 sq. ft., which is approximately 1,500 sq. ft. larger than a traditional BeautyBoutique.
The new format features new brands that weren’t previously available in a BeautyBoutique but had been available at its Murale store, such as Chanel and YSL. The concept also features fragrance-testing stations for customers and play stations where beauty mavens can touch and feel the cosmetic lines.
The retailer stated that the response to the new format, from both vendors and customers, has been very positive.
Beauty Bar establishes Pharmaca as beauty destination
Pharmaca Integrative Pharmacy introduced in 2012 its new Natural Beauty Bar at its Pacific Palisades location.
Offering a variety of spa services, the Natural Beauty Bar is designed to serve as a key expansion of Pharmaca’s beauty offerings, and further establish Pharmaca as the natural beauty destination in Los Angeles. The Bar offers waxing and threading services, as well as makeup and lash applications, along with its collection of natural facial care products and cosmetics.
The 1,000-sq.-ft. Natural Beauty Bar centers around two areas: The Brow Bar, which has two chairs for waxing and threading services, and the Makeup Area, which has four chairs available for makeup application and makeovers. The Bar is surrounded by Pharmaca’s selection of natural skin care and cosmetics from such brands as Jane Iredale, Dr. Hauschka, Evanhealy and Suki.
"With [the new beauty bar], it’s really allowed us to expand on some new items," Tiana Ukleja, Pharmaca’s health and beauty category manager, told DSN’s senior editor Michael Johnsen in an earlier interview. "We have a great partnership with a brand called SpaRituals. [Previously] we had only been able to house 24 [nail] colors, now we have 200."