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Revolymer revs up the flavor in gum

BY Allison Cerra

ATLANTA Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor.

New Rev7 gum will be available in both peppermint and spearmint flavors, with additional flavors slated to launch next year. The gum, the company said, also can be readily removed from clothes using soap and water; and environment tests have shown that more than 50% of its chewing gum is removed by conventional street cleaning, and any gum washed into the drains will degrade into minerals, biodegradable products and inert materials.

"Revolymer is offering a premium product that will change the chewing gum industry significantly," said Chris Tamillo, Revolymer VP sales and marketing. "There is both an appetite for this new brand in the U.S. and a willingness to provide consumers with a product that is better for the environment but does not sacrifice quality."

The company is unveiling Rev7 at the National Association of Convenience Store Show.

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Walgreens’ Community Corner program highlights Hispanic-owned businesses

BY Allison Cerra

DEERFIELD, Ill. In line with Hispanic Heritage Month, Walgreens is expanding its Community Corner program, a supplier diversity initiative, to recognize products made by Hispanic-owned businesses.

Walgreens will recognize Hispanic vendor partners through print advertisements, in-store announcements, in-store product demonstrations and Walgreens.com, the drug store chain said. Additionally, Walgreens will offer the following products for 50% off from Oct. 1 through Oct. 15:

  • Arsa Canadian flaxseed with Mexican cactus by Arsa Distributing;
  • Eucalin kid’s syrup refreshing with lime flavor by Arsa Distributing;
  • Fungi nail double-strength anti-fungal solution by Kramer Labs;
  • RaZbaby Keep-it-Kleen pacifier by Razbaby;
  • Care Medical history bracelet by GC Publishers;
  • Zote laundry soap bar by Mercado Latino; and
  • Studio 35 and Octopus hair clips and accessories by Mercado Latino.

“These Community Corner events will provide a platform to showcase our Hispanic suppliers and promote an environment that enhances the development of a diverse group of entrepreneurs,” said Gleatha Glispie, Walgreens director of supplier diversity. “It also allows us to demonstrate the value of Walgreens as a health-and-wellness resource. It’s important to represent these important minority-vendor partnerships in such a visible and meaningful way for everyday shoppers. This is another example of the many ways we’re working to strengthen these relationships each day to help support the economic base of the communities we serve across our 7,500 stores.”

Walgreens also said that the events will include free health screenings for cholesterol, blood pressure, bone density, blood glucose levels, waist circumference and body mass index. The League of United Latin American Citizens, as part of its Latinos Living Healthy Initiative, will deliver an education campaign during the events about the increase of childhood obesity among Latinos and community health resources that can help overcome this epidemic.

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Deloitte: Store brands retain a strong presence in retail

BY Allison Cerra

NEW YORK Deloitte released a report last week that reaffirmed the latest shopping trend among consumers: private-label purchases.

In Deloitte’s new “The Battle for Brands in a World of Private Labels” study, 77% of consumer packaged goods executives and 90% of retail executives surveyed said the market share of store brands will increase significantly by 2012 in the United States, as many consumers find that store brands are manufactured just as well as national brands and find little to no reason to switch back to national brands, Deloitte said.

“Though conventional wisdom has co-branding between retailers and CPG companies as a win-lose proposition, the results of our study indicate that nearly half of retail and CPG executives agree that working together may be the best way to win the wallets of the ‘new consumer,’” said Pat Conroy, vice chairman and Deloitte’s U.S. consumer products practice leader. “What they need to consider are variations on current brands and what new innovations should be brought to market so as not to overwhelm an already substantial marketplace.”

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