BEAUTY CARE

Revlon shares rise after reverse stock split

BY Antoinette Alexander

NEW YORK Revlon has announced the completion of the previously announced 1-for-10 reverse stock split of its Class A and Class B common stock.

Revlon effected the reverse stock split by filing a charter amendment with the Delaware Secretary of State. The reverse stock split was previously approved by the company’s board and stockholders pursuant to Sections 228 and 242 of the Delaware General Corporation Law.

Revlon’s Class A common stock began trading on the NYSE on a split-adjusted basis when the market opened Sept. 16, under a new CUSIP number, 761525 609.

Shares closed up $12.91 after the stock split.

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Hoyu acquires Samy Companies

BY Antoinette Alexander

CHICAGO Private equity fund Hispania Capital Partners has completed the sale of Samy Companies, a maker of hair care products, to Hoyu Co., a privately held international hair care products company based in Nagoya, Japan.

Terms of the deal were not disclosed.

HCP invested in Samy, a provider of styling and shampoo products, in 2004. Based in Tampa, Samy was founded by hair stylist and hair care expert Samuel Suarez, who initially grew his enterprise by targeting the U.S. Hispanic market.

Today, Samy’s products are sold in about 32,000 doors by 60 retailers throughout the United States and Europe, including Walgreens, CVS, Rite Aid and Target. Samy products are also sold on the Home Shopping Network in the United States, Home Shopping Europe in Germany and Ideal Networks in the U.K.

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Ellen DeGeneres signs on as newest CoverGirl

BY Antoinette Alexander

HUNTS VALLEY, Md. CoverGirl cosmetics has confirmed that Ellen DeGeneres is its newest face, marking the first beauty campaign for the comedienne and Emmy award winning talk show host.

DeGeneres will be the focus of new advertisements beginning in January.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents,” stated Esi Eggleston Bracey, vice president and general manager for global cosmetics at Procter & Gamble Beauty.

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