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Revlon reports Q2 results

BY Antoinette Alexander

NEW YORK — Revlon, which recently added the Pure Ice brand to its portfolio, posted a 4.6% boost in U.S. net sales during the second quarter, due in large part to higher sales of Revlon color cosmetics.

In the United States, net sales totaled $203.9 million, up 4.6% when compared with $194.9 million in the year-ago period.

Total net sales rose 1.7% to $357.1 million, fueled by higher sales of Revlon and Almay color cosmetics and Revlon ColorSilk hair color. Excluding foreign currency fluctuations of $9 million, net sales increased 4.2%.

Net income was $11.1 million, or 21 cents per diluted share, compared with $6.5 million, or 12 cents per diluted share, in the year-ago period. Net income in second quarter 2012 included a net charge of $6.7 million. Net income in second quarter 2011 included $11.3 million in charges.

In early July, Revlon acquired certain assets of Bari Cosmetics, including assets related to the Pure Ice nail enamel, as well as other brands. The acquisition did not impact Revlon’s second quarter 2012 consolidated financial statements.

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Honey Maid launches Grahamfuls

BY Allison Cerra

EAST HANOVER, N.J. — Honey Maid has introduced a line of filled graham crackers.

New Grahamfuls are individually-wrapped snacks made with real honey and 100% whole grain offering 10 g of whole grain per serving. The new product comes in three varieties, including peanut butter, peanut butter and chocolate and banana vanilla crème.

"Parents tell us they love when their kids can be kids — creating, learning and exploring," Kraft Foods senior marketing director Gary Osifchin said. "Parents also tell us they are looking for wholesome snacks for their kids that will provide nutrition and fuel for their busy days. With Honey Maid Grahamfuls, we are bringing a new way for kids to enjoy the Honey Maid graham crackers that parents know and love."

Honey Maid Grahamfuls are conveniently located in the cookie and cracker aisle of stores nationwide for a suggested retail price of $4.19 per box. Each box contains eight individually-wrapped filled graham crackers.

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L’Oreal USA selects Clarabridge for social media listening initiative

BY Antoinette Alexander

RESTON, Va. — Beauty brand L’Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L’Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

"Social media is all about real time, so we need to react in real time when it comes to customer engagement and Clarabridge helps us achieve this goal," said Céline Dumais, VP consumer care center at L’Oréal USA. "We expect to see significant ROI through our ‘Voice of Beauty’ mission and, most importantly, we expect to continuously improve our relationship with our customers – something you can’t put a price on."

Clarabridge gives L’Oréal USA the tools and support to collect, cleanse, classify and understand the sentiment of customer feedback posts across millions of social media platforms in real time.

By leveraging Clarabridge’s sentiment and text analytics suite, L’Oréal USA automates the process of identifying actionable customer comments for further analysis and monitoring. Comments flagged for review are routed in real time to L’Oréal USA’s “Voice of Beauty” command center, where the appropriate team member takes the next step in the engagement process and interacts directly with the customer if needed. Customer feedback insight also is shared across the company through out-of-the-box reports and customized dashboards. Since the data are organized by L’Oréal USA’s own analysts, the team has full ownership of how the data is cleansed and monitored, improving data quality and making the analysis and categorization processes even more transparent.

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