BEAUTY CARE

Revlon presents inaugural Red Carpet correspondent contest

BY Antoinette Alexander

NEW YORK Presented exclusively by Revlon is the first-ever Red Carpet correspondent competition developed in partnership with People.com and YouTube.

The competition, which kicked off July 10 and runs through July 21, will give one YouTube and People.com user the chance to experience an assignment with exclusive access. In addition to the competition, People.com is also launching its YouTube Channel, located at www.youtube.com/people, to give fans a peek behind the curtain at exclusive People.com video, photo shoots, celebrity interviews and more.

Applicants can submit their best 2- to 4-minute videos showcasing their interviewing skills by chatting up family and friends as if they were on the Red Carpet at a Hollywood award show. For submissions and contest guidelines, visit www.youtube.com/redcarpetreporter or www.people.com/youtube.

A team of People.com editors and Red Carpet correspondents will narrow the field to 10 finalists. Finalists will product a second 2- to 4-minute video in which they will conduct spontaneous interviews in a public area. People.com and YouTube community will vote on the 10 finalist videos. The winner will be unveiled on Aug. 27 on both People.com and YouTube. The awards program will be held Sept. 21.

The grand prize winner will spend two days in Los Angeles and will receive the Red Carpet treatment, including hair and makeup by Revlon.

“At Revlon, we have a long-standing tradition of glamour and sophistication, which is a natural fit for the Red Carpet,” stated Kiki Rees, senior vice president of media and communications at Revlon. “By participating in this program with People.com and YouTube, we are giving aspiring correspondents across the nation the chance to shine and have the ultimate Red Carpet moment.”

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Pritchard appointed P&G global marketing officer

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced a string of organizational moves, including the appointment of Marc Pritchard as global marketing officer, effective Aug. 1.

Pritchard, currently president of strategy, productivity and growth, succeeds James Stengel, who will retire Oct. 31 after 25 years of service. Until his retirement, Stengel will work on special projects and the transition, continuing to report to Robert McDonald, chief operating officer.

“Jim Stengel has reinvigorated P&G’s marketing function and strengthened P&G’s capability as one of the world’s leading brand builders,” stated A.G. Lafley. P&G’s chairman of the board and chief executive officer. “Jim has helped change the way P&G markets our brands by challenging traditional marketing models and setting new standards for P&G marketing rooted in deep consumer understanding.”

Commenting on Pritchard’s appointment, Lafley stated, “Marc Pritchard is the right leader at the right time to take P&G marketing into the future. He’s a committed brand builder with more than 25 years experience and a proven track record of leadership results. He’s worked side-by-side with Jim Stengel for the past two years to strengthen P&G’s brand-building capability and his deep knowledge and experience in branding, innovation and go-to-market capability will enable him to drive ongoing brand-building excellence.”

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P&G rings NYSE opening bell, touts new men’s products

BY Antoinette Alexander

NEW YORK Procter & Gamble rang the opening bell at the New York Stock Exchange on Friday to mark the beginning of a new era in men’s grooming for the Gillette brand as it has entered two new categories—men’s hair care and body wash.

“We’ve earned the trust of the more than 600 million men who start their day with a Gillette razor,” stated Chip Bergh, group president of global personal care for P&G. “By offering superior deodorant, body washes and shampoos, we are able to reward that trust by giving guys what they want and need in other areas of their grooming routines.”

Introduced in June is the new Gillette hair care line for men that includes six shampoos and one conditioner, ranging from a deep cleaning formula to a hydrating conditioner. The suggested retail price is $4.49 each.

In May, the brand launched the new 2-in-1 Body Washes that are available in three variants: Gillette Gentle Clean Shampoo + Body Wash, Gillette Oil Control + Face Body Wash and Gillette Dry Skin Hydrator + Body Wash. Each body wash features a dual-phase technology that keeps cleansers and hydrators in separate internal compartments within the same bottle until they are combined in the shower.

The announcement comes shortly after Gillette Fusion became the 24th P&G brand to reach $1 billion in sales—a milestone it achieved faster than any other P&G brand. The five-blade Fusion razor system, introduced in 2006, is sold in 80 countries worldwide.

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