BEAUTY CARE

Revlon posts 2Q sales increase

BY Antoinette Alexander

NEW YORK Revlon announced on Thursday a 6 percent boost in preliminary second-quarter sales in the United States due largely to new product launches.

Preliminary sales for the second quarter in the United States totaled $215 million, up 6 percent compared with $204.2 million in the year-ago period.

Total net sales during the quarter rose 8 percent to about $375 million compared with sales of $349.2 million. Excluding the favorable impact of foreign currency fluctuations, total net sales in the quarter rose about 6 percent versus the year-ago period.

Operating income was about $60 million in the quarter versus $16.9 million in the year-ago period. Net income totaled roughly $20 million, or 4 cents per share, compared with a net loss of $11.3 million, or 2 cents per share, in the year-ago period.

Revlon noted that its Revlon brand maintained an approximate 13 percent dollar share during the quarter, in line with its quarterly performance since the fourth quarter of 2006.

In the United States, Revlon brand mass retail share in June 2008 was 14 percent, up 0.5 points compared with June 2007 and up 1.5 points compared with May 2008. As of June 2008, product launches in the first half were substantially in full distribution. Two products from this launch, Revlon Custom Creations foundation and Revlon ColorStay Mineral foundation continue to be ranked in the ACNielsen top 10 new products (by retail dollar sales) in the latest available data, according to the beauty company.

Almay continued to maintain an approximate 6 percent dollar share during the second quarter, in line with its quarterly performance since the fourth quarter of 2006. The growth was driven primarily by Almay TLC Foundation and Almay Smart Shade Blush and Bronzer, which were launched in the first half of 2008 and second half of 2007, respectively.

“We have demonstrated continued progress in the first half of the year and are realizing the benefits of executing our strategy. We believe that our focus on the key drivers, including: innovation, high-quality, consumer-preferred new products; effective, integrated brand communication; competitive levels of advertising and promotion; and superb execution with our retail partners should continue to generate sustainable, profitable sales growth and positive free cash flow,” stated David Kennedy, Revlon president and chief executive officer.

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Revlon presents inaugural Red Carpet correspondent contest

BY Antoinette Alexander

NEW YORK Presented exclusively by Revlon is the first-ever Red Carpet correspondent competition developed in partnership with People.com and YouTube.

The competition, which kicked off July 10 and runs through July 21, will give one YouTube and People.com user the chance to experience an assignment with exclusive access. In addition to the competition, People.com is also launching its YouTube Channel, located at www.youtube.com/people, to give fans a peek behind the curtain at exclusive People.com video, photo shoots, celebrity interviews and more.

Applicants can submit their best 2- to 4-minute videos showcasing their interviewing skills by chatting up family and friends as if they were on the Red Carpet at a Hollywood award show. For submissions and contest guidelines, visit www.youtube.com/redcarpetreporter or www.people.com/youtube.

A team of People.com editors and Red Carpet correspondents will narrow the field to 10 finalists. Finalists will product a second 2- to 4-minute video in which they will conduct spontaneous interviews in a public area. People.com and YouTube community will vote on the 10 finalist videos. The winner will be unveiled on Aug. 27 on both People.com and YouTube. The awards program will be held Sept. 21.

The grand prize winner will spend two days in Los Angeles and will receive the Red Carpet treatment, including hair and makeup by Revlon.

“At Revlon, we have a long-standing tradition of glamour and sophistication, which is a natural fit for the Red Carpet,” stated Kiki Rees, senior vice president of media and communications at Revlon. “By participating in this program with People.com and YouTube, we are giving aspiring correspondents across the nation the chance to shine and have the ultimate Red Carpet moment.”

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Coty to donate proceeds from new fragrance to opera

BY Antoinette Alexander

NEW YORK Coty Inc. has announced the launch of La Voce by Renee Fleming, a new limited edition prestige fragrance honoring Fleming, a Metropolitan Opera star soprano.

The company will donate its proceeds from sales of the fragrance to the Metropolitan Opera. Fleming will be the face of La Voce by Renee Fleming in all of the advertising and promotional materials.

The fragrance debut will coincide with the Metropolitan Opera’s Opening Night Gala starring Fleming on Sept. 22. Beginning in late fall, the fragrance will be sold through a select number of high-end retailers worldwide, in addition to the Metropolitan Opera’s Web site and its Lincoln Center shop in New York City.

“It is truly an honor to create a fragrance that captures Renee Fleming’s extraordinary artistry, as well as the uniqueness of the opera for the beauty of the performing arts,” stated Bernd Beetz, chief executive officer of Coty. “Our support of the Metropolitan Opera reflects our supreme dedication to philanthropy, arts and culture. We are delighted and honored to contribute to the world’s most widely heard and known opera company.”

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