BEAUTY CARE

Revlon, Halle Berry celebrate Fashion’s Night Out

BY Antoinette Alexander

NEW YORK Revlon brand ambassador Halle Berry celebrated Fashion’s Night Out on Sept. 10 in Soho at the Rag & Bone, where consumers were able to receive a custom makeover from Revlon global artistic director Gucci Westman and have their picture taken with Berry.

"Fashion’s Night Out was an exciting and successful night for all involved," stated Martine Williamson, VP marketing for Revlon. "Revlon was thrilled to partner with Rag & Bone and offer our consumers the chance of a lifetime — meet our gorgeous global brand ambassador Halle Berry and get an exclusive makeover with the talented Gucci Westman. It was truly a magical night."

Consumers also were able to take home the exclusive Revlon ColorBurst lipstick in Fashion’s Night Pout, which was created specially for Fashion’s Night Out and is not available in stores.

Proceeds from the evening benefited the Jenesse Center, whose mission is to provide victims of domestic violence with support and care to change their lives in a positive and meaningful way.

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‘Stylish’ women are active spenders, loyal to ‘winning brands’

BY Antoinette Alexander

NEW YORK Women who consider themselves “stylish” and follow the hottest fashion trends are actively spending in 2010, with a greater focus on quality and value, according to a recent study.

The “Why She Shops: The 2010 Fashion and Beauty Study,” conducted by Bain & Co. in cooperation with Vogue magazine, found that while style-conscious women still are skeptical about paying full price, they explicitly are seeking durability when it comes to buying clothing and accessories. Furthermore, as it relates to apparel, accessories and beauty brands, loyalty is “the consistent thread for winning brands.”

“Big or small, mass or luxury, older or younger, the consistent thread for winning brands is loyalty,” stated Erika Serow, a Bain Retail practice partner and lead author of the study.

The study, which surveyed more than 5,000 female shoppers in June 2010, also found that when it comes to luxury, 15% of style-conscious women accounted for 70% of luxury spending in apparel, accessories and beauty.

Style-conscious women are shopping both in stores and online. When shopping in stores, they prefer specialty or vertical retailers to typical department stores, spending 55% of their apparel spend and 40% of their accessories spend with specialty retailers. They purchase beauty products at a mix of mass merchants, drug stores, vertical retailers or grocery outlets.

Online, the participants indicated that they spend nearly twice as much on apparel, accessories and beauty products as the average woman. Despite being much heavier users of mobile and social media than the average population, they only are beginning to use text messages to help them shop (5%), to rely on social networks for shopping ideas (10%) or make purchases from their mobile phones (12%).

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Physicians Formula challenges beauty mavens to show off their skills

BY Antoinette Alexander

AZUSA, Calif. Cosmetics brand Physicians Formula has kicked off a makeup challenge whereby beauty mavens have a chance to win $5,000 and other prizes.

To participate, video bloggers demonstrate how to create makeup looks using Physician Formula cosmetics and upload their video to MyPFBeauty.com. The video is then available for viewing and voting. The contest ends Sept. 30.

The contest features a grand prize of $5,000, a trip for two to Los Angeles and a one-on-one tutorial with celebrity makeup artist Joanna Schlip. There also are two prizes awarded to random participants each week, including Ray-Ban sunglasses and Milly earrings.

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