BEAUTY CARE

Revlon color cosmetics, SinfulColors help fuel Revlon’s Q1 net sales

BY Antoinette Alexander

NEW YORK — Beauty company Revlon announced on Thursday first-quarter sales results, which benefited from higher net sales of Revlon color cosmetics and Revlon ColorSilk hair color, as well as the inclusion of sales from SinfulColors.

“We continue to focus on driving top-line profitable growth, and in the first quarter of 2012, we grew net sales and delivered competitive margins. We remain focused on building our strong brands by launching and appropriately supporting innovative new products, and we are pleased with our new product launches so far this year,” Revlon president and CEO Alan Ennis said.

Net sales during the quarter totaled $330.7 million, compared with $333.2 million in the year-ago period. Excluding unfavorable foreign currency fluctuations of $4 million, net sales rose 0.5% to $1.5 million.

In the United States, net sales slipped 0.8% to $184.7 million. Lower net sales of Almay color cosmetics and Revlon beauty tools were partially offset by the inclusion of net sales of SinfulColors, which the company acquired in March 2011.

Net income during the quarter was $8.5 million, or 16 cents per diluted share, compared with net income of $10.4 million, or 20 cents per diluted share, in the year-ago period.

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Finesse expands portfolio with new Color Lock hair styling aids

BY Antoinette Alexander

NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.

Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.

“We’ve taken the latest in color-saving technology and formulated it into high-quality styling forms that women are already using every day,” stated Randy Sloan, president of Lornamead. “Women who use Color Lock will get what they want most — longer-lasting hair color and beautifully styled hair — without having to add any extra products to their daily regimen.”

Finesse Color Lock styling products can be found nationwide starting in April at food, drug and mass at a suggested retail price of $3.99. The line includes a Color Lock mousse and hairspray.

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Curls hair care brand develops new Cashmere Curl Jelly

BY Antoinette Alexander

LOS ANGELES — Hair care brand Curls has announced the addition of Cashmere Curl Jelly to its product line.

Cashmere Curl Jelly is designed to provide slip, curl definition, sheen and reparative properties to hair. Cashmere Curl Jelly is formulated with cashmere extract, organic aloe leaf juice and coconut water. Like all Curls products, the Cashmere Curl Jelly also repairs damaged tresses. Thicker than the sister product Cashmere Curls, Cashmere Curl Jelly is ideal for thicker, tighter curl textures, the company stated.

As previously reported, the hair care brand recently acquired the Kynx Hair Care collection, expanding the Curls brand.

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