BEAUTY CARE

Revlon CEO: ‘2011 was a year of many notable achievements’

BY Antoinette Alexander

NEW YORK — Beauty company Revlon posted a 4.5% sales gain in 2011, driven in part by its acquisition of Sinful Colors and higher sales of Revlon and Almay color cosmetics, and Revlon ColorSilk hair color.

“2011 was a year of many notable achievements. We delivered net sales growth of 4.5% and sustained highly competitive operating income margins. We delivered our fourth consecutive year of positive free cash flow and we improved our capital structure by refinancing and reducing our net debt,” stated Revlon president and CEO Alan T. Ennis.

“From a marketplace perspective, our emphasis on effective brand communication and strong in-store execution drove our positive performance, and we introduced a number of successful new, innovative, consumer-preferred products across our entire portfolio," Ennis continued. "We acquired the Sinful Colors brand and signed two of Hollywood’s most sought-after actresses, Emma Stone and Olivia Wilde, as global brand ambassadors for the Revlon brand.”

Net sales in 2011 totaled $1.38 billion, up 4.5% compared with the year-ago period. Excluding favorable foreign currency fluctuations of $17 million, net sales rose 3.3%. In the United States, sales for 2011 totaled $757.4 million, up 3.9%. The increase primarily was driven by the inclusion of net sales of Sinful Colors and higher net sales of Almay color cosmetics and Revlon ColorSilk hair color. The increase was offset partially by lower net sales of Revlon beauty tools and Revlon color cosmetics.

Net income for the year was $53.4 million, or $1.02 cents per diluted share, compared with net income of $327.3 million, or $6.26 per diluted share, in the year-ago period. Net income in 2011 included the non-cash tax benefit of $16.9 million, as well as charges of $11.2 million, before tax, associated with the 2011 refinancing of the company’s revolving credit and term loan facilities. Net income in 2010 included the non-cash tax benefit of $260.6 million, as well as charges of $9.7 million, before tax, associated with the March 2010 refinancing of the company’s revolving credit and term loan facilities.

For the fourth quarter, sales were $359.8 million, a decrease of 2.5% compared with last year. Excluding unfavorable foreign currency fluctuations, net sales essentially were unchanged versus last year. In the United States, net sales during the fourth quarter were $191.6 million, down 4.7% versus the year-ago period.

Net income during fourth quarter 2011 was $36.4 million, or 70 cents per diluted share, versus $296.2 million, or $5.66 per diluted share, in the year-ago period. Net income included a non-cash tax benefit of $16.9 million in fourth quarter 2011 and $260.6 million in fourth quarter 2010.

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Crest, Oral-B aim to raise awareness of oral health during National Children’s Dental Health Month

BY Antoinette Alexander

CINCINNATI — To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.
 
“Cavities are caused by decay that can occur when foods containing carbohydrates or sugars become trapped in the grooves of the teeth and between teeth,” Salzer said. “It is important for kids to brush, floss and rinse daily to help maintain a healthy mouth and prevent cavities from forming. I recommend the children’s oral health products from Crest and Oral-B because my kids love them and they are brands we all trust.”

According to the Centers for Disease Control and Prevention, tooth decay affects more than 25% of U.S. children ages 2 to 5 years, and 50% of those ages 12 to 15 years. Parents can help their children avoid dental health issues, such as cavities, by establishing healthy routines early.

P&G offers its Oral-B Stages line, which is designed for children ages 4 months to 7 years. It features Disney characters and fun flavors to provide an appealing option for young children. For older children, ages 8 years and up, there is the Crest and Oral-B Pro-Health For Me line, which comes in tween-friendly flavors and designs.

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Simple for sensitive skin enters U.S. market

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced a U.K. facial skin care brand to the U.S. market with the launch of Simple Sensitive Skin Experts.

The brand’s debut in the United States and Canada is marked by the unveiling of 13 facial skin care items, making it the only mass facial skin care line specifically for those with sensitive skin, Unilever stated.

Simple is a brand with more than 50 years of heritage in the U.K. The line, including cleansers, moisturizers, eye care products and wipes, promises to deliver effective yet gentle skin care with no dyes, artificial perfumes or harsh irritants that can upset the skin.

Simple is supporting the launch with a full marketing plan, including television, print, digital, public relations and social media.

“Simple will further strengthen Unilever’s skin care portfolio and fill a void that currently exists in the mass skincare market,” stated Alison Clark, brand building director for Unilever U.S. skin care. “Sensitive skin is a concern for so many women yet somehow an overlooked category within the industry. We are confident that American women will embrace Simple, this iconic U.K. brand with years of history, and we look forward to delivering on the promise of effective yet gentle skin care for sensitive skin.”

New advertising for print, online and television will debut featuring bold imagery of pink dye splashing against a pure, white rose to underscore the brand’s “absence of” philosophy. The redesigned website — located at Simpleskincare.com and featuring advice from experts — coupled with Facebook, Twitter and YouTube launches, will help build the brand’s community and inject Simple into the online conversation around sensitive skin.

Simple is available at mass retailers, select drug stores and supermarkets nationwide starting as of February with a suggested retail price of $5.99 to $12.99.

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