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Revlon celebrates 80 years during Fashion’s Night Out

BY Antoinette Alexander

NEW YORK — Revlon, along with its Global Artistic Director Gucci Westman, will co-host the ultimate "glam" party during New York’s Fashion’s Night Out on Sept. 6 to celebrate Revlon’s 80 years as a beauty icon.
 
Consumers can purchase tickets to the celebration, which will include custom makeovers inspired by looks from Revlon’s eight decades created by Westman’s New York Fashion Week backstage team, as well as the latest nail art manicures by celebrity nail expert Jin Soon Choi, a Revlon photo booth to capture the night, cocktails and more.

Those unable to join Revlon for its New York celebration will still be able to get in on the Fashion’s Night Out fun with an exclusive preview of Westman’s newest color collection: The Shanghai Collection by Gucci Westman for Revlon, Fall 2012. Beauty aficionados can choose from the entire collection or a selection of nail colors/appliques.

These product packs, along with tickets to Revlon’s 80th Anniversary Celebration during New York’s Fashion’s Night Out, went on sale on Wednesday. All proceeds will be donated to the Personal Care Products Council Foundation to benefit Look Good Feel Better, a charitable organization that helps cancer patients improve their self-esteem and confidence by teaching them how to cope with the changes in their appearance related to the side effects of their treatment.

Tickets to Revlon’s 80th Anniversary Celebration in New York will be sold for $50 and are available in limited quantities.

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Water Pik’s new Complete Care combines water flosser, sonic toothbrush

BY Antoinette Alexander

FORT COLLINS, Colo. — Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.

The Waterpik Complete Care bundles the technology of the Waterpik Water Flosser with the Sensonic Professional Plus Toothbrush.

In a recent clinical study, the new Complete Care was up to 70% more effective than Sonicare FlexCare and up to 159% more effective than a manual toothbrush alone for improving gum health, the company stated.

“The new clinical research clearly proves that brushing is not enough, even if you’re using a high-end sonic toothbrush,” stated Richard Bisson, president and CEO of Water Pik. ”Our hope is that by making it easy and convenient, we can get more people to floss and improve their overall oral health.”

The WaterpikComplete Care requires one electrical outlet and is ideal for anyone who would like to reduce clutter in their bathrooms. The Water Flosser features five tips, a covered reservoir, a hygienic tip storage compartment and a pressure control system with 10 settings.

The Sensonic Toothbrush provides sonic technology and 25% faster bristle tip speed than Sonicare FlexCare. It includes two brush heads, a two-minute brushing timer, a 30-second quadrant pacer and a travel case.

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FDA postpones decision on Pfizer RA drug, citing time needed to review new data

BY Alaric DeArment

NEW YORK — The Food and Drug Administration has postponed its decision whether or not to approve an experimental arthritis drug made by Pfizer, the drug maker said.

Pfizer said the FDA had extended its action date for the drug tofacitinib by three months, to Nov. 21, because additional analyses of data that the company submitted constituted a "major amendment" to Pfizer’s regulatory application and will require additional time to review.

If approved, the drug, designed to treat moderately to severely active rheumatoid arthritis, will be the first of a new class known as Janus kinase, or JAK inhibitors. Tofacitinib would also be the first new oral disease-modifying antirheumatic drug for RA in more than 10 years, the company said.


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