Retailers such as CVS will provide a majority of growth for e.l.f. moving forward
NEW YORK — Existing nationals retailers selling its products, such as CVS and Target, will be provide a majority of growth for e.l.f. moving forward, CEO Tarang Amin said in an interview with Investors Business Daily.
“We expect the U.S. to be the largest source of our growth over the next few years as we grow space allocation with existing retailers, increase new customers and grow our direct-to-consumer business through elfcosmetics.com and e.l.f. stores,” Amin said. “The majority of our growth will be driven by national retailers, given the white space that we see here in existing doors as well as new doors. That being said, our direct channel plays an incredibly important role in terms of validating our innovation and engaging with our consumers, and we believe there is significant room to grow here as well.”
Amin added in the interview beauty product sales will not slow down any time soon.
“We believe that the cosmetics category is highly attractive given its scale, growth dynamics and consumer demand trends,” said Amin. “And, given the importance of cosmetics in a woman's daily regimen and the availability of products across price points, the category has demonstrated resiliency through economic cycles. We expect cosmetics to continue to be among the fastest growing and most consistent consumer categories.”
In addition, Amin noted there is plenty of room for e.l.f. to grow in the future.
“We believe we are in the early innings of growth as we continue to make progress on our four key strategies: Build a great brand, lead innovation, expand brand penetration and drive world-class operations. We continue to see momentum in both our direct channels and leading national retailers, as well as strong operational results and remain excited about our business as we head into 2017,” he concluded.
To see the full interview, click here.
These beauty products may be flying off shelves this winter
NBC's Today show spoke with some of Hollywood's top celebrity beauty experts to get the scoop on the best drug store beauty products to help battle the winter elements.
The network also highlighted the beauty products in one of its beauty segments and in a feature online.
The majority of the products can be found at drug and mass retailers.
To see the list, click here.
Trump seeking critically important appointee for retailers
In the Trump administration, retailers can expect a new head of the FDA, one of the 4,000 or so political appointees.
According to Forbes, the current FDA commissioner, Dr. Robert Califf, assumed the position only in February, so he has not really had time to make his mark.
His predecessor, Dr. Margaret Hamburg, was there for seven years, however, and provides an exemplar of the kind of commissioner a Trump administration should avoid.
Read more by clicking here.