Retailers stress innovation at NACDS Marketplace
SAN DIEGO Retailers at Saturday’s fifth annual Meet the Market stressed innovation, that overall sense of newness in a product, as one of the more significant factors marking potential hot products.
Following are a few of the products that piqued the interest of buyers, according to a score of retailers who shared with Drug Store News their top product picks in between meetings with manufacturers:
- Two companies that are not necessarily new to the trade, but introduced some innovation nonetheless, are Atkins and Salonpas, one retailer noted. Both enter the market with plenty of built-in brand equity, he said. Atkins is relaunching its bar with a fiber and protein combination that’s not replicated in the marketplace. And Salonpas has introduced a pain-relief patch constructed of a thin, flexible fabric that can be used on joints.
- Fascinations had on hand its AntWorks TvQuarium, which brings back yesteryear’s fascination with ant farms and brings it up to speed for today’s techno-savvy children. The aquarium is filled with a colored nutrient gel through which the ants tunnel, creating a shelf display. Retail display includes instruction booklet and ant order coupon.
- A&D’s wireless pedometer piqued the interest of two retailers, who both thought the pedometer would appeal to the tech-savvy consumer. The pedometer tracks a person’s steps and uploads them to that person’s personal computer.
- Equilibra USA’s new line of Italian supplements was identified by another retailer as innovative. The line includes four SKUs of liquid topical supplements—Q10, vitamin C and two retinol anti-aging creams (one for the eye, the other for the face)—that are positioned against the beauty consumer with the tagline “Beauty made simple.”
- Navajo Manufacturing featured its new cell phone charger program, which includes its Cell-Tech Try Me charger products merchandising—a tool that allows consumers to match cell phone charger compatibility at the shelf.
Griffin, Larney named vice presidents at The Natural Dentist
MEDFORD, Mass. The Natural Dentist, a manufacturer of all-natural oral care products, has announced the addition of two vice presidents to their sales and marketing teams. Michael Griffin joins as vice president of marketing and Raymond Larney joins as vice president of global sales.
“We are thrilled to have Michael and Raymond onboard,” says Nancy Rosenzweig, chief executive officer of The Natural Dentist. “Our ability to attract this kind of talent is a testament to the strength of our mission to bring clinically proven, natural oral health products to the consumer. Both executives are highly strategic and have a deep knowledge of the oral care category and our retail partners. They will be instrumental in helping us reach our leadership goals in the marketplace.”
Griffin most recently served as vice president of global marketing and business development at Sunstar, an oral care manufacturer. He brings with him more than 20 years of experience in a variety of marketing and business development roles. As a member of The Natural Dentist team, he will work to optimize the company’s communications and product line strategies.
Previously national sales manager at Philips Medical Systems, Larney joins The Natural Dentist team, bringing with him more than 22 years of sales experience including a 14-year stint at Oral-B/Braun, a Gillette division. In his new role, Larney will work directly with the sales team to accomplish goals and build The Natural Dentist brand.
Genevieve Berger named head of R&D at Unilever
NEW YORK Unilever has announced the appointment of Genevieve Berger as chief R&D officer.
In the new position, Berger will lead the research and development team at Unilever, one of the world’s leading producers of foods, and home and personal care products. Currently, she is a professor of medicine at Pierre and Marie Curie University and at La Pitie-Salpetriere Teaching Hospital in Paris.
Patrick Cescau, group chief executive officer, said: “I am extremely pleased to be able to welcome Genevieve to my team as an executive member. The contribution she has made to the business as a non-executive was outstanding and served to demonstrate to us how much more she could achieve in a full-time capacity.”
Berger will report directly to Cescau, and will join his executive team.