BEAUTY CARE

Retailers say ‘hello’ to new oral care line

BY Antoinette Alexander

MONTCLAIR, N.J. — Say "hello" to Hello, a new line of oral care products hitting retail shelves this month.

The new Hello line is comprised of 99% natural toothpaste, mouthwash and breath sprays. Hello debuts in distinctive designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and offers a departure from the traditional bottles and tubes.

 
All Hello products are available in four flavors, including Supermint, Pink Grapefruit Mint, Mojito Mint and Sweet Cinnamint. Beginning this week, Hello is available nationwide in Walgreens and Duane Reade stores, with additional retailers to follow worldwide.
 
Hello products offer the following benefits:

  • Hello toothpaste features fluoride, which is known to help prevent cavities. The paste helps to strengthen and whiten teeth, while reducing the effects of acid erosion and tartar buildup. It is free of ingredients such as triclosan and stannous fluoride;
  • Hello toothpaste is made with a special type of silica, which gently and safely polishes stains off teeth and doesn’t contain chemical whiteners like hydrogen peroxide; and
  • Hello mouthwashes are alcohol-free.

 
In creating the design, Hello and BMW Group DesignworksUSA sought the perfect balance of form and function, incorporating a soft, curved aesthetic and user-centric precision. All packaging on the mouthwashes, sprays and toothpastes are 100% custom, proprietary designs — from the pour-and-swig rings on the mouthwashes, to the sleek click-and-go sprays, to the “pastry bag tip” on the toothpaste.

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Cenoire bolsters oral care portfolio with new Eluo Ultra toothbrush

BY Antoinette Alexander

LOS ANGELES — Cenoire, a manufacturer of portable electronic accessories, has announced the availability of its new electronic toothbrush, the Eluo Ultra. The Eluo Ultra is a dual frequency sonic toothbrush discretely disguised in a mascara compact case.

As a follow-up to Cenoire’s launch of Eluo, the Eluo Ultra now includes two speed variation selections. Users can select from a low-frequency tongue cleaning at up to 18,000 brush strokes a minute, as well as a high-frequency tongue deep cleansing, brushing at approximately 30,000 brush strokes. Lastly, this compact toothbrush boasts a fuller brush head and is equipped with a tongue massager.

Cenoire’s Eluo Ultra sonic toothbrush is available at a retail price of $24.99 and can be found at Amazon.com, Shoebuy.com and Cenoire.com, as well as through D&H Distributing.
 

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Dark and Lovely celebrates new Au Naturale line with NYC bash

BY Antoinette Alexander

NEW YORK — SoftSheen-Carson’s ethnic hair care brand Dark and Lovely recently celebrated the launch of its newest line, Au Naturale, with Grammy Award nominated singer and songwriter Marsha Ambrosius, author and curl advocate Nikki Walton and VH1’s DJ Amanda Seales at Arena in New York City.

Dark and Lovely Au Naturale’s Curl Power Celebration had a room full of curl girls dancing the night away, enjoying hors d’oeuvres, getting curl consultations from the SoftSheen-Carson Style Squad at the curl stations, sharing their curl stories in the Curl Talk booth, snapping photos at the photo station and seeing them go live on the big screens for all to see. Curl Stations were fully stocked with the Au Naturale line for guests to see, feel, touch and smell. Models with curly coifs walked the room letting guests feel how soft their curls were and showing them the product used to create their looks.

In addition, Dark and Lovely hosted an Instagram contest where guests were invited to upload their photos using the hashtag #wearedarkandlovely and share their experience with Au Naturale.  Three winners went home with the complete line of Au Naturale.
 


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