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Retail navigation app Aisle411 now available in 12,000 stores

BY Michael Johnsen

ST. LOUIS — Aisle411, a mobile retail navigation service, on Tuesday announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States. 

"Aisle411 is excited to be working with leading retailers who see the value in providing their shoppers a great in-store experience," stated Nathan Pettyjohn, CEO Aisle411. "Aisle411 allows retailers to license its technology through our API and to leverage our growing network of partner apps like RedLaser to engage their shoppers with unique and helpful information while shopping," he said. "Offline commerce, or purchases occurring at a physical store, make up approximately 90% of all retail purchases. Aisle411’s mobile platform digitizes the in-store shopping experience so that shoppers can find and buy everything that they came in the store to purchase. Retailers can leverage Aisle411’s mobile platform to further execute on their multi-channel strategies."

With Aisle411’s in-store mapping platform, customers can use their smartphones to view, search and map products in major retail stores across several retail channels including Walgreens, The Home Depot, Hy-Vee, Price Chopper, Schnucks, Shop ‘n Save, Winco, Strack & Van Til, and several others. The Aisle411 mobile application platform allows shoppers to locate products down to a particular section of each aisle. In addition to being available in the Aisle411 iOS and Android apps, shoppers can use Aisle411’s searchable store maps for The Home Depot and Walgreens stores within the RedLaser shopping application.

A national survey commissioned by Aisle411 found 20% of shoppers leave the store without their full purchase intent.


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Cardinal Health Foundation: ‘America’s biggest drug problem … in our medicine cabinets.’

BY Michael Johnsen

DUBLIN, Ohio — A new infographic released Tuesday created by the Cardinal Health Foundation and The Ohio State University College of Pharmacy helps illustrate prescription drug abuse in the United States.

Approximately 70% of people who abuse prescription medications get them from family or friends, often from medicine cabinets. On average, more than 10,000 people in the U.S. abuse prescription medications for the first time each day.

And every 15 minutes, one American dies from an unintentional drug overdose, most due to prescription drugs. Unintentional drug overdoses are now the leading cause of accidental death in the U.S.


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Nutrisystem names seasoned PR exec to head communications

BY Michael Johnsen

FORT WASHINGTON, Pa. — Nutrisystem on Tuesday announced the appointment of Robin Shallow as VP public relations and corporate communications. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand and will join the company on May 20.

Nutrisystem recently entered the retail space in a bigger way with distribution through Walmart. 

"[Robin’s] experience, consumer sensibility and passion for this space made her the ideal candidate for this role," stated Dawn Zier, CEO Nutrisystem. "We have a great and compelling story, a proven scientific and nutrition-based diet that has helped millions of people achieve their desired weight loss goals, and now, a veteran communications strategist to champion Nutrisystem through traditional, digital and social channels."

Shallow served as EVP communications for Rodale, with oversight of corporate, executive, internal, brand and marketing communications across the company. At Rodale, Shallow was responsible for creating and driving multi-platform, integrated partnerships for the company’s leading suite of health, fitness and wellness titles, including Men’s Health and Prevention.

Shallow also had day-to-day management of NBC/Reveille’s "Biggest Loser" franchise for Rodale including online extensions, branded books, newsstand special issues and magazine integrations.

Most recently, Shallow was EVP communications and public relations for MeetMe, a social network for meeting new people in the U.S. and public market leader for social discovery. In that role, she led the communications strategies around the rebranding of MeetMe, the result of the merger of myYearbook and Quepasa Corporation.  

Shallow spent the earlier part of her career at Time Inc. where she directed communications for the company’s group of 18 magazines including titles like Golf Magazine, This Old House and Popular Science. Prior to that, she was the public relations director for Sports Illustrated and has also worked as a production executive on "Live with Regis & Kathie Lee!"  

She is a graduate of Pepperdine University.

 

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