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Retail health professionals gather in San Antonio for Health and Wellness @Retail 2013

BY Antoinette Alexander

SAN ANTONIO — The Food Marketing Institute Health and Wellness @Retail held in conjunction with the Global Market Development Center HBW Conference kicked off this week with a mission of bringing together retail pharmacy, nutrition, marketing and merchandising professionals with manufacturers and service providers to share insights on how stores can provide a one-stop shopping experience for today’s shoppers.

The new hybrid event is being held May 29 to June 3 at the JW Marriott San Antonio Hill Country in San Antonio.

“I’m delighted that you’ve taken the time to spend the next several days with us. … I’m hoping when you leave here that some of the information that we’ve given you really helps you imagine health and wellness to the next level within your companies when you go back home,” Cathy Polley, VP, health and wellness for FMI and executive director of the FMI Foundation, told attendees. “One of our goals is really to provide you the tools and insights that you can use to enhance your existing programs and to create new programs and we hope when you leave San Antonio that you have those ideas and some great opportunities to take with you.”

The event kicked off Wednesday with an opening keynote presentation, sponsored by Cardinal Health, on “Integrating Blue Zones into Communities to Improve Health Outcomes.” During the presentation National Geographic Fellow Dan Buettner discussed his findings after traveling the globe to uncover the best strategies for longevity and happiness, and he identified Blue Zone areas. Blue Zones are places where people have the greatest life expectancy. He also shared how supermarkets can incorporate Blue Zone techniques into their own communities.

The keynote presentation was followed by a session titled, “The Consumer Perspective: What They Really Want From Retailers in the Health and Wellness Arena,” and an evening cocktail reception to welcome attendees.

Thursday’s events took a different turn as much of the day comprised of education breakout sessions. Sessions covered such topics as how to encourage consumer participation in health and wellness programs, leveraging technology to facilitate primary care patient outcomes and the knowledge and skills that registered dieticians need to succeed in the food retail industry.

“When you pair a dietician with a pharmacist there’s a scope of practice for both of us … We need each other and when you talk with the dietician there’s always going to be some food/drug interaction conversations. There’s going to be some medication conversations to frame up who we’re talking to as an individual [and] same with the pharmacist,” said Kim Kirchherr of the RDBA Executive Committee during the education session called “Registered Dieticians: The Success Factor for Retail Health and Wellness Programs.”  “… How can we help balance each other out? … If you always think of that customer point of view it is one store they are shopping. We have to take away our retailer hats for a minute … so how do we bring that conversation together and work together and meet their needs collectively?”

 

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Study finds shifts in how consumers define wellness

BY Alaric DeArment

NEW YORK — More than half of consumers have recently changed their views on health and wellness and added more vitamin D to their diets, while nearly a third have consumed functional beverages in the last 30 days, according to a new survey.

The Hartman Group, a Bellevue, Wash.-based consumer market research company, announced the release of its Health & Wellness Lifestyles 2013 study, which looks at the contemporary health and wellness landscape and how consumers have changed and trends that could shape the future.

In particular, the study found slight shifts in how people define wellness and how they tie it to states of being like feeling good about oneself, physical fitness, not being ill, ability to deal with stress and healthy weight. For example, in 2005, 60% identified "not being overweight" as being a part of wellness, a figure that grew to 66% by 2010. Similarly, "not being ill" was tied with wellness 69% of the time in 2005, rising to 75% in 2007 and falling again to 67% in 2010. Sixty-one percent of consumers defined wellness by their ability to deal with stress in 2005, compared with 68% in 2008 and 67% in 2010. Smaller changes were found in those who identified "being physically fit" and "feeling good about myself."

 

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Few maintain partial dentures in good condition, survey finds

BY Jason Owen

PITTSBURGH — GlaxoSmithKline Consumer Healthcare today released results from a new national survey of partial denture wearers revealing that while over half of survey respondents (58%) report that it’s important to them to maintain the health of their teeth — more so than their diet (46%) or skin (11%) — more than one third (36%) of respondents did not change any of their behaviors within the first year of wearing their partial denture. Incidentally, the teeth on either side of a partial denture are twice as likely to be lost compared to other teeth in a partial denture wearer’s mouth.

PDWs make up almost six percent (18.5 million people) of the U.S. adult population; the average PDW is only 40 years old. While the health of PDWs’ existing teeth is deeply important to them, and they don’t want to face the trauma of more tooth loss, survey results revealed that few are doing enough to ensure that their partial denture is always in good condition.

"Partial dentures impact many dimensions of a person’s life, including appearance, relationships and confidence," said Ekaterina Kletter, brand manager, GSK Consumer Healthcare. "These survey results revealed that more than half of the survey respondents (51%) say that their confidence/self-esteem has been negatively impacted by wearing a partial denture. What many people don’t know is that taking proper care of your partial denture is a big step to preserving a healthy smile."

With all these factors weighing in, more than half (51%) of PDWs agree that losing teeth has made them try to take better care of their teeth. Although some of the PDWs have changed their dental health habits after tooth loss to prevent further damage of their natural teeth, they have failed to implement the same routines with their partial denture. Many people may not know that proper care of a partial denture is an important part of a good oral healthcare routine. Just recently, Polident and Poligrip have introduced a new line of products designed especially for PDWs:

  • Poligrip Denture Adhesive For Partials Seal and Protect stabilizes the partial denture and helps create a snug, firm-yet-comfortable fit to reduce movement against the gums and teeth next to the partial;
  • Polident Denture Cleanser for Partials Clean and Protect is specifically formulated to clean partial dentures without scratching the soft denture material, unlike regular toothpaste. The unique formula releases active oxygen to help kill 99.9% of odor-causing bacteria.

"Many people are not aware of the effect that partial dentures can have on existing teeth," Kletter said. "Partial denture wearers are almost twice as likely to lose the teeth next to their partial denture, compared to the rest of their remaining teeth. It’s important to be educated about how to properly care for your partial denture to help protect your remaining teeth."


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