Retail foot traffic edges up on Black Friday, but sales decline slightly
CHICAGO — Retailers saw increased foot traffic this Black Friday, but that didn’t generate higher sales, according to ShopperTrak, the world’s largest counter of retail foot traffic.
According to ShopperTrak’s analysis, when compared to Black Friday 2011, retail foot traffic rose 3.5%, to more than 307.67 million store visits. However, retail sales decreased 1.8%, with shoppers spending an estimated $11.2 billion on Friday, compared to $11.4 billion last year.
While sales may have slipped on Friday, those figures do not encapsulate the entire weekend. "Black Friday continues to be an important day in retail," said Bill Martin, ShopperTrak founder. "This year, though, more retailers than last year began their ‘doorbuster’ deals on Thursday, Thanksgiving itself. So while foot traffic did increase on Friday, those Thursday deals attracted some of the spending that is usually meant for Friday."
For more, you can access graphics from ShopperTrak’s analysis at this link. On Tuesday, ShopperTrak will unveil their estimates for the entire ‘Black’ Weekend, which will provide a better understanding of the overall picture for retailers this holiday season.
Duracell powers smiles this holiday season
BETHEL, CT. — Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday’s hottest toys while helping those in need.
The Power Holiday Smiles program, which started Thanksgiving Day and runs through Dec. 20, will feature a giveaway every hour of the day. Hundreds of toys, from Furby to LeapFrog Tag Junior Reading System to Microsoft’s Xbox 360 will be given away. For every entry Duracell receives, they’ll donate a battery to the Marine Corps.
"We’re proud to play a crucial role in those special gift-giving moments for families in need, while giving consumers the chance to access the most popular toys and gifts," said Volker Kuhn, general manager for Duracell North America, commenting on the dual purpose of the campaign.
Bill Grein, VP of the Marine’s Toys for Tots Foundation added, "Toys for Tots is excited to partner with Duracell to help power our toys because we know that the small act of receiving a toy for a child is a magical and important experience."
Duracell kicked off the program last week with ABC Family’s Lucy Hale, star and singer of "Pretty Little Liars," who handed out battery-powered toys at P.S. 64, a Lower East Side elementary school in New York City recovering from loss of heat and power during Hurricane Sandy. Said the star, "The holiday season is such an important time to help those less fortunate. I’m excited to support Duracell’s campaign to power as many smiles as possible through this initiative to give back to kids in need."
Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off
NEW YORK — On Wednesday, November 28, chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt—what turned them on and off—on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.
Using social media tracking tools, the Black Friday and Cyber Monday Consumer Face-Off will look beyond sales volume to find out what people said and felt when hunting for holiday deals on these two critical days. The real-time insights uncovered will help retailers better understand what drives shoppers, from what types of deals get shared and what types get passed over to what social medial outlets topped the charts for showing off the deals of the day.
“Personalizing the retail experience begins with understanding how consumers live, work and play. Retail without boundaries relies on crucial omni-channel insights provided by consumer data no longer dependent on levels of aggregation. Our goal is to provide retailers with that data and technologies to enhance those crucial consumer touchpoints,” Michael Schulze, senior VP and general manager, North America Retail Industry, SAP.
The Black Friday and Cyber Monday Consumer Face-Off by SAP will provide invaluable insights into the new world of retailing, one in which consumers hold all the cards. Be sure to check it out on Wednesday, Nov.28, on chainstoreage.com