HEALTH

ResVez sponsors Tasty Awards with help from nutrition bar

BY Michael Johnsen

RANCHO SANTA FE, Calif. ResVez on Tuesday announced its sponsorship of the Tasty Awards — a broadcast awards show recognizing the year’s best achievements in food and fashion programs on TV, in film and online — making its WineTime bar the “official gourmet nutrition bar.”

 

“The WineTime bar is at the convergence of the healthy products market and the gourmet food market,” stated Malcolm Nicholl, president and CEO of ResVez. “The consumer can get all of the benefits of resveratrol and other important nutrients while enjoying delicious chocolate bars.”

 

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Brioschi Pharmaceuticals to revitalize Brioschi heartburn-relief brand

BY Michael Johnsen

FAIR LAWN, N.J. Brioschi Pharmaceuticals International last month announced its intent to revitalize the Brioschi heartburn-relief brand. The company is pitting substantial capital into a marketing plan that incorporates everything from trade promotions, sampling and healthcare professional recommendations to newspaper advertising, digital marketing and sponsorships, the company stated.

 

Brioschi identified the Greenwood Group to help manage the company’s growth both nationally and internationally. “[Greenwood] is a significant addition to our team,” stated Arthur Dessein, Brioschi’s VP sales. “Their industry expertise is astonishing, and they’re simply the best at what they do.”

 

A line extension is in the works for release in early 2011. “Brioschi is a niche product,” said Greenwood Group president Patrick O’Leary. “Consumers have a demand for it, and they will go somewhere else if they can’t find it.”

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Hyland’s looks to have reformulated teething tablets back on the market in 2011

BY Michael Johnsen

LOS ANGELES Hyland’s plans to have a reformulated Teething Tablets product back on the market in early 2011, the company stated, following the initiation of its voluntary recall of the product last week.

 

Consumer reaction to the recall overall has been supportive, Jay Borneman, Hyland’s chairman and CEO, told Drug Store News. “Our Facebook friends went up by half; the blog posts were almost three-to-one positive,” he said. From this point, Borneman said, Hyland’s will be looking to introduce an improved product offering, instituting new production protocols to ensure the consistency behind what will be a reformulated Teething Tablets product, along with incorporating child-resistant packaging.

 

Hyland’s experience also may serve as a case example of how to efficiently execute a recall for mid-tier companies. This marked the first product recall in Hyland’s history, Borneman said, requiring the company to acquire and put into action entirely new skill sets — such as reverse logistics, for example. “For us to react to what we had decided to do, frankly, required us in very short measure to build some fairly sophisticated competencies,” he said. “Over the course of the last couple of years, our friends over at [the Consumer Healthcare Products Association] had introduced us to a large number of people who became very important very fast in the course of managing the project,” Borneman added, enabling the company to effectively execute against its decision to recall the products.

Hyland’s recalled its Hyland’s Teething Tablets on Oct. 23 “in an abundance of caution due to an FDA investigation of its manufacturing facility,” the company stated. The company, in working with the FDA, has identified manufacturing processes of Teething Tablets that can be improved to ensure uniformity in dosage.

Adverse events have been reported, but the FDA said that a conclusive link had not been determined.

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