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Research: Consumers more concerned with fat, calorie intake than high-fructose corn syrup

BY Allison Cerra

CHICAGO — Despite the negative connotation high-fructose corn syrup carries as an additive to food and beverages, it seems that consumers are more concerned with fat and calorie intake.

New research by Mintel Research Consultancy, a service that supports more than 500 of the world’s largest companies with syndicated research and custom research projects, found that 37% of consumers surveyed said they have been limiting or avoiding calories in the past six months, 20% have been limiting or avoiding fats and oils, and 17% reported cutting back on products with sugar or added sugar. These results compared with 4% of consumers that said they are actively limiting or specifically avoiding HFCS.

Mintel also found that 4-in-10 label readers seek information on fat or calories, compared with just 3% that seek information on HFCS and 25% who seek information on sugar content.

"We sought to find out how cognizant consumers are of HFCS, what they’ve heard about HFCS and what efforts they’re making to reduce or limit their intake of HFCS and other sweeteners," Mintel Research Consultancy senior analyst Erin Murray said. "Sugar and sweeteners in general seem to be a bigger concern than HFCS."

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SC Johnson taps two agencies for integrated marketing support

BY Allison Cerra

RACINE, Wis. — Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

SC Johnson said that BBDO will support the company’s pest control and home storage divisions, while Ogilvy & Mather will support SC Johnson’s home fragrance and home cleaning divisions.

Prior to the announcement, advertising agency network Draftfcb served the global marketing needs of SC Johnson.

"We are excited to work with BBDO and Ogilvy & Mather," SC Johnson chairman and CEO Fisk Johnson said. "We employed a very rigorous process with very specific criteria, and both agencies fit best with our specific future needs and opportunities. It was a very difficult decision, and we truly value the many contributions the Draftfcb team has made to the success of our business over a long-standing partnership."

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Chocolate’s in the air for Hershey’s

BY Allison Cerra

HERSHEY, Pa. — Hershey has rolled out an aerated confection.

The company said that Hershey’s Air Delight chocolate offers fans the taste of its classic chocolate in a light and airy texture.

Hershey’s Air Delight chocolate is available in 1.44-oz. single-serve take-home bars and 9.4-oz. bags of Hershey’s Kisses chocolates. The chocolate line currently is available nationwide at mass, grocery, drug and convenience stores.

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