Reports: Starbucks converts Swiss rail car into full-service cafe
NEW YORK — In many cities, it sometimes seems as though there’s a Starbucks on every street corner, but a new frontier for the Seattle-based coffee chain is now on track — literally.
The Seattle Times reported that Starbucks had partnered with Swiss rail operator SBB to convert a car into a cafe on wheels. The Starbucks car operates on a train that runs between Geneva and St. Gallen, 222 miles away, at 120 miles per hour. The newspaper noted that the chain has used "unorthodox" means to connect to consumers, including opening a drive-through cafe in Tukwila, Wash., made from old cargo containers.
The Swiss on-board cafe occupies both floors of a bilevel car and seeks to recreate the typical experience of a Starbucks store.
Retailers in the United States have sought to connect with consumers in their own ways, such as Ahold’s installation of virtual supermarkets in commuter rail stations in Chicago and the Northeast.
Schnucks stores perishable, frozen foods for Midwest storm victims
NEW YORK — Schnuck Markets is offering to store perishable foods for people who have lost power due to the large storm outbreak that hit the Midwest over the weekend, the supermarket chain said in announcements on its Facebook page.
The chain is offering emergency refrigeration at some of its stores in the St. Louis area, as well as the Illinois towns of Pekin and Peoria. The company said items had to be stored in coolers, containers or bags, sealed and with people’s names and phone numbers attached.
According to published reports, at least eight people are dead in what some are calling the worst storm outbreak in a century. On Sunday, powerful storms swept throughout the Midwest, causing nearly 80 tornadoes, mostly in Illinois, and damage that could be as high as $1 billion. Washington, Ill., about 140 mi. from Chicago, suffered severe damage from an EF4 tornado, which NBC News reported was the worst November tornado in that far north a location in a century.
Level 5 Beverage Co. acquires VitaminFizz
NASHUA, N.H. — Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.
“In the ever-expanding beverage industry, it is important to align yourself with the right partners. It has taken longer than anticipated, but we were not ready to settle for second-best. Level 5 is the perfect complement to an amazing team of beverage industry champions and a world-class brand," said Darin Ezra, CEO of Power Brands.
VitaminFizz is being re-vitalized by Power Brands in a new 16-oz. plastic bottle and will be re-introduced into the market in the near future.