BEAUTY CARE

Reports: L’Oréal to stop selling Garnier in China

BY Antoinette Alexander

PARIS — Coming on the heels of Revlon’s decision to pull out of China, beauty giant L’Oréal appears to be following suit and, according to reports, will stop selling its Garnier brand in China.

According to a Bloomberg report, spokesperson Stephanie Carson Parker said the company will focus on marketing its L’Oréal Paris and Maybelline brands in China. The French beauty company introduced Garnier to China in 2006.

Carson Parker told Bloomberg that Garnier accounts for about 1% of L’Oréal’s Chinese sales.

 

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Aussie partners with Nickelodeon for brand’s first-ever licensed product line

BY Antoinette Alexander

CINCINNATI — Procter & Gamble hair care brand Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by the preschool series “Dora the Explorer.”

“Nickelodeon is delighted to partner with Aussie Kids to create their first-ever licensed hair care line,” stated Samantha Kanter, VP packaged goods, Nickelodeon Consumer Products. “The collection allows Dora fans to experience their favorite explorers in a whole new way by making bath time fun and interactive for kids and parents everywhere.”

Available now at major retailers, Aussie Kids is designed specifically for children ages 2 years through 8 years. The collection offers 3-in-1 formulas that include a shampoo, conditioner and body wash all in one, and 2-in-1 formulas with a shampoo and conditioner in one to get their hair clean and conditioned in one step. A conditioner and detangler round out the collection. The full collection offers seven products, each with a different fruity scent and characters on the bottle to keep children engaged and happy as they start to develop a healthy bathtime routine.

“We spend a lot of time talking with moms, and we continually hear how challenging it is for them to find hair care products for their children when they are no longer babies,” added April Anslinger, associate marketing director for Aussie. “They want products that provide them with the right benefits for their kid’s hair, but still make bath time quick, easy and fun for both mom and kids. The addition of the Dora and Diego characters adds a new, fun element for kids while putting mom at ease because she is using a brand she trusts.”

Aussie Kids Dora the Explorer Hair Care Line includes:

  • Aussie Kids 3-n-1s in Coral Reef Cupcake, Melon Head and G’Day Grape gets little ones clean in record speed with a shampoo, conditioner and body wash, all in one easy-to-use pump bottle;
  • Aussie Kids 2-n-1s in Surfin’ Strawberry and Mango Mate leaves hair clean and frizz-free with a shampoo and conditioner that smoothes away tangles in every wash;
  • Aussie Kids Coconutz Conditioner tackles tangles and leaves locks touchable and smooth; and
  • Aussie Kids Bloomin’ Apple Detangler makes combing a breeze with a leave-in conditioner that tames tough knots and smoothes flyaways. 

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Walgreens, P&G celebrate awards season

BY Antoinette Alexander

DEERFIELD, Ill. — As awards season kicks off, Walgreens is teaming up with Procter & Gamble to host a Twitter party and provide beauty mavens with an opportunity to win a “fab bag,” which will be featured during the People’s Choice Awards on Jan. 8.

“As we ring in the new year and awards show season, it’s an ideal time for our customers to try out a new look and find easy ways to get fabulous,” said Shannon Curtin, Walgreens group VP and GMM for beauty and personal care. “As part of our vision to be the first choice for health and daily living, we’re committed to offering customers exciting products to help them achieve the latest trends and styles.”

At 8 p.m. ET on Jan. 8, one hour prior to the 2014 People’s Choice Awards, the retailer and P&G will host a Twitter party featuring new ways to get fabulous using #OnMyWay2Fab Giveaway. In addition, participants will have the opportunity to win a “fab bag,” which will be featured during awards program and will include $250 worth of beauty and wellness products.
 

 

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