BEAUTY CARE

Reports: L’Oreal Paris selects Julianne Moore to be face of new skin care line

BY Antoinette Alexander

PARIS — L’Oréal Paris has tapped actress Julianne Moore to be the face of its new skin care line, Age Perfect Renaissance Cellulaire, which targets women older than 50 years, according to published reports.

The campaign for the new skin care line is expected to launch this month. According to reports, the formula speeds up the skin’s epidermal cell renewal rate.

The beauty brand has also developed a new “automatic” hair color mousse collection, according to reports.
 

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BEAUTY CARE

Murad expands Age Reform line with new Rapid Collagen Infusion

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad has announced the launch of Rapid Collagen Infusion, a multi-tasking formula that is designed to fight wrinkles and loss of resilience by promoting collagen and elastin production while maintaining healthy hydration levels in the skin.

Rapid Collagen Infusion, which is part of the company’s Age Reform line, is clinically proven to reduce the appearance of fine lines and wrinkles in two hours, according to the company.

Rapid Collagen Infusion is formulated with Murad’s proprietary collagen support complex to boost skin’s resilience and plump dehydrated skin to reduce wrinkle depth appearance, winged kelp to smooth skin by fostering natural collagen and elastin, and Murad’s proprietary complex, cellular hydro-lock containing apple and lentil seed extracts to plump skin and help smooth fine lines and wrinkles.

“Collagen and elastin keep the connective tissue firm to help hold its shape,” stated Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad. “We lose 1% of our collagen every year starting at age 20. The more collagen we lose, the more fine lines and wrinkles appear, which is why it is essential that we work to increase our collagen levels as we age. We accomplish this not only through topical products but also by living an Inclusive Health lifestyle, which addresses nutritional and emotion needs for optimal skin health.”

Murad’s Rapid Collagen Infusion is priced at $78 and is available on Murad.com, at the Murad Inclusive Health Spa and Murad Inclusive Health Medical Group and will be available in salons, spas and at Sephora and Ulta beginning this month.

 

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Chattem settles ACT Total Care Anticavity Fluoride Mouthwash suit

BY Antoinette Alexander

SAN DIEGO — Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

According to the lawsuit, Chattem’s ACT Total Care Anticavity Fluoride Mouthwash did not provide all of the comprehensive oral care health benefits as advertised, including the ability to reduce, remove, or otherwise fight plaque. Chattem stated that it “strongly denies the allegations made in the lawsuit.”  The Court has not decided who is right and who is wrong. Instead, the parties decided to settle the dispute.

The court will hold a final approval hearing on May 7, 2013 to determine whether the proposed settlement is fair, reasonable, and adequate, to approve attorneys’ fees and expenses, and any service award for the class representative.

Under the settlement, each class member who submits a valid claim may be entitled to a cash payment for bottles of ACT Total Care purchased between Jan. 1, 2009 and June 30, 2010, not to exceed 10 bottles.  Chattem will make payments of up to $1.5 million into a settlement fund to reimburse class members for the ACT Total Care they purchased, to pay for costs of settlement administration, and a service award to the class representative. Class members are scheduled to receive $1.50 for each qualifying 18-ounce or smaller bottle, and $2 for each qualifying 33-ounce or larger bottle.  Depending on the amount of claims made and other factors, the payments may be decreased or increased, not to exceed $4 per 18-ounce or smaller bottle and $6 per 33-ounce or larger bottle. 

In addition, Chattem has agreed to pay an award of plaintiff’s attorneys’ fees and expenses of up to $300,000, separate from the settlement fund.

 

 

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