Reports: Kraft Foods to enter energy drinks market
NORTHFIELD, Ill. — Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.
The regular-sized bottle of caffeine-fueled MiO is expected to tout 18 servings. When a half-teaspoon of MiO Energy is mixed with 8 oz. of water, it creates a beverage that contains 60-mg of caffeine — about the same as one 6-oz. cup of coffee. The product will be marketed to those ages 18 years and older and is set to launch next month, according to the Financial Times.
MiO was launched in February and marked Kraft Foods’ largest beverage brand introduction in 10 years.
Sweet’N Low teams up with Dominique Dawes to raise diabetes awareness
NEW YORK — Sweet’N Low and Olympic athlete Dominique Dawes have joined forces to address the growing diabetes epidemic in honor of National Diabetes Month.
As part of the partnership, the sugar packet brand and Dawes will host free diabetes screenings in New York and Washington, D.C., during the month of November. The screenings will include a glucose test and questionnaire to identify symptoms and recognized risk factors, as well as Dawes discussing the importance of a healthy lifestyle. Information on the dates and locations of the free diabetes screening clinics can be found on SweetnLow.com.
"I am very excited to be joining forces with my favorite sugar substitute, Sweet’N Low, encouraging people to get screened and build awareness around such an important cause," Dawes said. "With a history of diabetes in my family, I am aware of the severe effects of the disease and am very pleased to assist in educating Americans about the importance of early detection and appropriate treatment."
Huggies supports launch of National Diaper Bank Network
DALLAS — Diaper brand Huggies announced it is the founding sponsor of a national nonprofit dedicated to helping raise awareness of diaper need, build capacity of diaper banks and close the diaper gap in America.
Huggies said it is supporting the National Diaper Bank Network by providing 20 million diapers per year to the NDBN via the brand’s Every Little Bottom program. Additionally, as a founding sponsor, Huggies said its Every Little Bottom program is kicking off a cross-country tour called "12 Days of Thanks," through which the brand will donate 12 million diapers in 12 cities over a 12-day period. Markets include New York, Philadelphia, Atlanta, Miami, Chicago, Kansas City, Dallas, Denver, Sacramento, Minneapolis, Detroit and Columbus, Ohio.
"Diapers are a basic need for children, yet many families struggle to afford them and have few resources from which to seek help," National Diaper Bank Network executive director Joanna Goldblum said. "Our national organization is dedicated to providing every child in America with the diapers they need to remain clean, dry and healthy."
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