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Reports: Hy-Vee includes beer, wine bar in new Kan. store

BY Alaric DeArment

NEW YORK — Hy-Vee’s new store in Overland Park, Kan., will include a beer and wine bar, according to published reports.

The Kansas City Star reported that the company’s new store would be the first in the Kansas City, Mo., area to offer such a bar and one of the few in the country to do so.

Many of Hy-Vee’s newest stores throughout the Midwest already include sushi bars, cafes and other food-service venues in addition to traditional supermarket products and services.

 

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Mediterranean diet reduces risk of cardiovascular disease by 30%, study finds

BY Alaric DeArment

NEW YORK — The alleged health benefits of a Mediterranean diet have been touted for years, but a new study adds weight to the claims.

The study, published online Monday in the New England Journal of Medicine, found that a traditional Mediterranean diet — characterized as rich in extra-virgin olive oil, nuts, fruits and vegetables and including moderate wine consumption, as well as low intake of dairy products, red meat, processed meats and sweets — reduced the risk of cardiovascular disease.

Spanish researchers enrolled 7,447 men between 55 and 80 and women between 60 and 80 who did not have cardiovascular disease, but were identified has having high risk due to Type 2 diabetes or factors such as smoking, high blood pressure, bad cholesterol, poor weight control or a family history of heart disease. Participants were divided into three groups — one group that ate a Mediterranean diet supplemented with extra-virgin olive oil, one that ate a diet supplemented with nuts and a control group — and followed for nearly five years, starting in October 2003.

After five years, the researchers recorded 96 incidents of cardiovascular disease among the olive oil group, 83 among the nut group and 109 in the control group. Overall, the researchers found that the Mediterranean diet reduced the risk of cardiovascular disease by about 30%.

"In conclusion, in this primary prevention trial, we observed that an energy-unrestricted Mediterranean diet, supplemented with extra-virgin olive oil or nuts, resulted in a substantial reduction in the risk of major cardiovascular events among high-risk persons. The results support the benefits of the Mediterranean diet for the primary prevention of cardiovascular disease," the authors wrote.


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‘Go Real Chobani’ campaign seeks to empower consumer choice

BY Jason Owen

NEW BERLIN, N.Y. — Chobani, maker of the popular yogurt brand, will launch a new national campaign that is "a movement to empower consumers to choose a brand that stands for something more – an authentic strained yogurt that’s made with only natural ingredients by people who have passion for bringing better food options to the masses," the company stated.

"Chobani started with the simple goal to make nutritious and delicious yogurt accessible to everyone," said Hamdi Ulukaya, founder, president and CEO of Chobani. "As a manufacturer, it’s our responsibility to make our products the right way, not just the easy way. And we strongly believe that everyone should be able to experience the enjoyment that comes from eating simple, delicious, nourishing foods."

The new campaign will debut nationally on Sunday, February 24, 2013, during the 85th Academy Awards. The 60-second "Go Real Chobani- Real Is" spot will run during the ABC pre-show and again during the Oscars program. The 30-second "Go Real Chobani- Start With" spot will air during E!’s pre and post-Oscars shows.

Simultaneously, Chobani will launch a digital and social media campaign across Facebook and Twitter that asks fans to share their memories of the first time they tried Chobani. The resulting images, tweets and posts will be aggregated digitally via #tastereal to create an interactive content mosaic which will live online at Chobani.com. Consumers will also have the opportunity to share Chobani coupons with friends to inspire their own first taste of Chobani. In the coming months, Chobani will continually rollout targeted digital content across channels to support the Go Real Chobani movement.

"The creative inspiration for the television spots was sparked from the hundreds of real moments Chobani fans share through their social media channels on a daily basis," said John Connors, CEO of Boathouse, the company that developed the campaign. "These photos and stories are similar to the ones you would share with your own family – dogs and cats getting the last licks of yogurt, creative recipes and photos of their kids. We’re amplifying those real stories through this creative to give more people the chance to engage in the conversation around Go Real Chobani."


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