Reports: Dietitians become a bigger feature in supermarkets
NEW YORK — DSN has reported for many years on the emergence of dietitians in supermarket pharmacies, and an article that appeared in Advertising Age Sunday confirms how big the trend has become.
The advertising industry publication reported that while traditionally found more often at hospitals, dietitians are appearing at supermarket chains like Hy-Vee, Wegmans and Giant Eagle.
The article cited a survey by the Food Marketing Institute showing that while 86% of food retailers employ dietitians in their corporate offices, one-third of stores now have a registered dietitian as well. The job of the dietitian is to help customers find food to improve and protect their health, providing information on weight loss, allergic reactions and other issues.
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Study finds skepticism about organic among consumers
NEW YORK — A majority of surveyed adults in the United States regards organic as an excuse to charge more for food, according to a new study.
The March Harris Poll of 2,276 adults found that those expressing concern for the environment grew from 31% last year to 38% this year, but 59% of respondents saw labeling foods and other products as organic was an excuse to charge more.
"What surprised us most was that while Americans are showing more concern for the environment, they aren’t necessarily willing to pay more to do anything about it," Harris Poll president Mike de Vere said. "While Americans feel better about the economy, many are wary of the ‘greenwashing’ concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon."
More than half of respondents reported thinking organic food was healthier than nonorganic despite research indicating that it isn’t, while 41% said it tasted better, but only 23% were aware of the Environmental Working Group’s annual list of foods consumers should buy organic due to pesticide levels, known as the "dirty dozen." Also, despite a study in Germany indicating that using the dishwasher used half the energy, one-sixth the water and less soap than handwashing, many consumers still regarded washing by hand as better for the environment.
Respondents were more evenly divided on whether they thought it was easy to live in an environmentally friendly way, with 49% saying it was difficult and 47% saying it was easy, but 63% said they had made an effort to be environmentally conscious, flat over 2012, but higher than the 51% who said the same in 2009. Eighty percent said they would seek out "green" products, but only 30% were willing to pay extra for them, and 60% preferred using environmentally friendly cleaning supplies because of the chemicals in traditional products.
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Nestlé launches ‘Balance Your Plate’ education campaign, toolkit for health professionals
WASHINGTON — Nestlé USA today unveiled its new "Balance Your Plate with Nestlé" education campaign to help consumers build nutritious, convenient meals and offer a toolkit to healthcare professionals in guiding their customers to make healthier meals. The announcement was made during a luncheon presentation at the Consumer Federation of America’s 36th Annual National Food Policy Conference.
The goal of "Balance Your Plate" is to help consumers enjoy the foods they love, while encouraging the consumption of more fruits and vegetables. By providing tips and tools, the campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees as the "center of the plate."
Consumers can use menu models included in the "Balance Your Plate" toolkit and find suggestions on how to round out each frozen entree with vegetables, fruits, whole grains and low-fat dairy needed to create balanced, perfectly portioned meals. Each daily meal plan included in "Balance Your Plate" meets energy and nutrient goals for a standard 2,000-calorie diet, based on recommendations from the 2010 Dietary Guidelines for Americans. The toolkit also provides suggestions to reach 1,800- and 1,500-calorie diets. A free, downloadable "Balance Your Plate" toolkit can be found at NestleUSA.com/Balance for health professionals working in clinics, hospitals, drug and grocery store settings, among others, who can play a key role in counseling consumers and teaching the fundamentals of sound nutrition, as well as raising awareness of ChooseMyPlate.gov, a USDA-sponsored website for healthy eating and the Dietary Guidelines for Eating, which sets the recommended standards for a 2,000-calorie diet per day.
We should be very much careful while eating our food. Our eating habits could lead to many disasters if it is not in a proper way. Recently Nestle launched a health campaign in which people were taught how to manage their diet and health. The campaign was launched for the benefit of many people living in the society and they will be more beneficial. medifast diet