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Reports: Costco food courts to switch to Pepsi

BY Alaric DeArment

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.


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Nespresso introduces Linizio Lungo for the morning coffee-drinker

BY Rebecca Haughey

NEW YORK — Nespresso on Monday announced the addition of Linizio Lungo to its range of high-quality coffee. Linizio Lungo is a rich, smooth, velvety coffee with mild character and sweet round cereal notes, expressly created for America’s morning coffee drinker.

Created to provide a longer cup of coffee, Linizio Lungo joins the family of existing Nespresso Lungos: Vivalto Lungo, Decaffeinato Lungo and Fortissio Lungo.

Linizio, derived from the Italian inizio — the beginning, or initiation —evokes the start of the day. A pure Arabica from South America, Linizio Lungo is a well-rounded blend made of Brazilian and Colombian coffee. The Linizio Lungo Grand Cru, which will be part of the permanent Nespresso Lungo range, is designed like the rest of the range to be savored in a long cup or combined with fresh milk in cappuccinos and lattes, adding caramelized notes while preserving the roasted flavor.

Reflecting the time it is best enjoyed, the Linizio Lungo capsule is the warm, orange color of the rising sun. The new coffee is now available at Nespresso Flagship Boutiques, Nespresso Boutique-in-Shop locations, through the Nespresso Club and at Nespresso.com. A sleeve of Linizio Lungo will sell for $6.00.

 

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Lipton launches global Instagram contest

BY Jason Owen

ENGLEWOOD CLIFFS, N.J. — Lipton is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect. Liptagram invites Lipton fans to creatively and visually share uplifting moments for the chance to win an all-expense paid trip to Kenya for two to visit Lipton’s Rainforest Alliance certified tea estates. Consumers can upload images through Instagram, the world’s largest photo sharing application now through March 2, 2013.

"Liptagram brings to life Lipton’s philosophy of enjoying positive moments," said Alfie Vivian, VP Refreshments, Unilever North America. "By asking our passionate tea fans around the world to capture their images with Instagram, they are sharing how they embrace life’s rich possibilities."

Liptagram comes at a time when Lipton is encouraging new and younger consumers to drink tea on a more regular basis to provide that much needed lift during their hectic daily lives. Similarly, Liptagram gives people the chance to socially experience that much needed lift. "There are so many sentiments in an image," said Vivian. "Whether it exudes excitement, spontaneity or brightness, images can capture a positive moment and inspire you to feel the same way."

Liptagram is a four-week photo challenge where fans can tag their Instagram photos with weekly theme hashtags, which celebrate Lipton’s core values. The themes are as follows: #LiptonBrightness, #LiptonExcitement, #LiptonUplifting, #LiptonSpontaneous.

 

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