BEAUTY CARE

Reports: CMO to leave Unilever

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s chief marketing officer Simon Clift, who has been credited with Axe’s success, is stepping down within the next few months, according to published reports.

“Simon has done a great service to Unilever and left his mark in many areas that we will benefit from for years to come,” Unilever CEO Paul Polman said in an e-mail, according to published reports. “We have with Axe or Dove some of the biggest innovations of the past decade, or led the move to alternative media in many areas. Simon has decided to retire now and spend more time with his family in Brazil. I enjoyed the past year with Simon and can clearly see why Unilever increasingly is being recognized as innovator in its industry.”

Unilever has not yet announced plans for a successor.

Clift, who joined Unilever in 1982, became the company’s first chief marketing officer in 2008. Over the years, he has held a number of senior marketing positions within the company — including a period heading up the global personal care category, and more recently as chief marketing officer.

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Remington gets top honors from Good Housekeeping Research Institute

BY Antoinette Alexander

NEW YORK Remington, which is a subsidiary of Spectrum Brands, has won the Good Housekeeping’s Second Annual “Very Innovative Products” award for its Frizz Therapy iron, making it the only winner in the beauty category.

There were 1,650 products evaluated this year at the Good Housekeeping Research Institute and only 10 were selected as winners. Good Housekeeping announced the winners in its February issue.

Miriam Arond, director of the Good Housekeeping Research Institute, said of the 2010 VIP Awards, “The VIP Award winners represent a wide variety of product categories that work well and stand out for the ingenious way they solve everyday problems. We know our readers care about saving time, money, and hassle, and by offering good value and providing an easy way to reduce frizz and straighten hair, Remington’s Frizz Therapy iron is certainly a product we are proud to highlight for them.”

Featuring frizz-resistant technology, the Frizz Therapy iron’s ceramic plates have special porous properties infused with a blend of frizz-resistant micro-conditioners that emit during styling. The flat iron protects hair from the outdoor elements and diminishes frizz (65% less than a traditional iron), according to the company. In addition, hair firmly resists humidity all day (up to 15 hours) to maintain a silky smooth style. In evaluating the product, the scientists in the Beauty Lab at the Good Housekeeping Research Institute tested it on consumers and with laboratory equipment.

The Remington Frizz Therapy iron is part of the Remington “Style Therapy” line and was launched in October 2009. It is available at Target or online at Amazon.com.

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Bic expands men’s disposable shaver category

BY Antoinette Alexander

SHELTON, Conn. Bic has announced that it is offering two new shavers for men: the Bic Flex4 and the Bic Hybrid Advance.

The Bic Flex4 disposable shaver for men has four flexible blades that individually adjust to skin for an ultra smooth shave. This new shaver also features a pivoting head and heavy handle with a textured grip for better control.

The Bic Flex4 shaver has a suggested retail price of $5.99 for a 3-pack.

The ic Hybrid Advance is the first triple-blade disposable shaver with replaceable heads on the market, according to the company, offering a pivot head and long handle for a close, smooth shave. This shaver also offers an extra large lube strip with aloe and vitamin E for a smooth glide.

Packages of the Bic Hybrid Advance include one disposable shaver handle and six cartridges. Cartridge refills are not sold separately. The suggested retail price for the Bic Hybrid Advance is $5.99.

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