ReportersNotebook — Consumables, 11/19/12
SUPPLIER NEWS — Anheuser-Busch earlier this month donated 44,000 cases — 1,056,000 cans — of emergency drinking water and a cash donation of $100,000 to the American Red Cross to aid victims of Hurricane Sandy.
The brewing company shipped 4,000 cases to two New Jersey distributors — Harrison Beverage in Pleasantville, N.J., and Ritchie & Page Distributing in Robbinsville, N.J. — to the American Red Cross and other local disaster relief organizations on Nov. 1. Another 10,000 cases were delivered to Floyd Bennett Field in Brooklyn.
“Anheuser-Busch is in a unique position to produce and ship large quantities of emergency drinking water,” said Peter Kraemer, VP supply for Anheuser-Busch. “Our local distributors help identify those communities most in need and work with relief organizations … to make sure the water gets where it’s needed.”
Folgers Coffee has debuted bagged coffee and K-Cup packs in its new Gourmet Selections flavors.
Folgers Gourmet Selections bagged coffee is available in five roasts and six flavors, including Baked Berry Cobbler, Coconut Cream Pie, Toasted Hazelnut, Mocha Swirl and Deliciously Dark. Folgers Gourmet Selections K-Cup packs are available in five roasts and two flavor options, including Morning Cafe Light Roast and Vanilla Biscotti.
Single-cup coffee leads growth
While daily coffee consumption is dominated by ground coffee — 35% of consumers drink roasted ground coffee every day — premium-priced single-cup coffee is gaining popularity and has led the growth in the coffee category between 2010 and 2012, according to Mintel.
The single-cup market ballooned from $103 million in 2007 to an estimated nearly $1.8 billion in 2012, and Mintel expects to see upside for the segment until 2017 due to new innovations and more private-label pods.
The article above is part of the DSN Category Review Series. For the complete Pantry Sell-Through Report, including extensive charts, data and more analysis, click here.
Consumers bite into classic, new cookies
After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.
New products have given the category a lift. Kraft Foods, which is the category’s leading company in terms of sales, recently introduced its new Nabisco belVita breakfast biscuit. While the product is targeted to consumers looking for a convenient morning meal, belVita is merchandised in the cookie aisle.
The category also got a lift from Kraft’s large media spend on Oreo’s 100th anniversary. As part of the anniversary campaign, Kraft ran a new ad daily for 100 days to the more than 27.9 million people who “liked” Oreo on Facebook or who viewed the ad on Oreo.com, Pinterest or Twitter.
Oreo also has kept the brand exciting with seasonal, limited-edition introductions to the category, such as a Candy Corn Oreo for Halloween and a Candy Cane version for Christmas.
Private label performs well with 34% of cookie/cookie bar users reporting that they believe store brands are the equal of name brands, according to Mintel. Sales of private-label cookies, like many other segments of the category, were down slightly last year.
The article above is part of the DSN Category Review Series. For the complete Snacks Buy-In Report, including extensive charts, data and more analysis, click here.