ReportersNotebook — Consumables, 11/5/12
SUPPLIER NEWS — Mars Chocolate has unveiled its Easter 2013 lineup. The new items this spring will include Snickers Peanut Butter Squared minis, Dove Silky Smooth white chocolate eggs, Twix minis-filled eggs, M&M’s milk chocolate fun size filled gift box, Snickers Eggs 2-To-Go, Snickers Peanut Butter Eggs 2-To-Go and Dove Silky Smooth white chocolate bunny. The new Easter products carry a suggested retail price range of 60 cents to $3.99.
Kettle Brand has added Kettle Brand Bakes, which are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips. They contain no trans fats, no artificial colors or flavors, and no preservatives. The new chips are available in five flavors: Hickory Honey Barbeque, Sea Salt & Vinegar, Sea Salt, Cheddar & Roasted Tomato and tangy Sour Cream & Onion. The product is available in 4-oz. bags for a suggested retail price of $3.39.
Buddy Fruits has launched what it calls the first 100% fruit gel pouch to hit the market. Buddy Fruits said its new Jiggle Gel pouch is portable, healthy and fun to eat. Available in raspberry, strawberry and orange flavors, the vegan, dairy-free and gluten-free fruit gel is made with only fruit and fruit pectin, and touts 70 calories per pouch. Buddy Fruits can be found in more than 28,000 retailers across the United States.
Candy with a kick
PLEASANT PRAIRIE, Wis. — Jelly Belly has added a Tabasco-flavored bean to its lineup of gourmet jelly beans. Red peppers, Avery Island salt and distilled vinegar, and a subtle sweetness have been combined to create a jelly bean designed to “ignite the taste buds with a peppery punch that hot sauce fans crave.”
Tabasco Jelly Belly beans are available to ship in 10-lb. bulk cases now. The company plans to release the new flavor in 3.1-oz. Grab & Go bags, packed 12-count per caddy, in December.
Holiday novelties to lead sales
Seasonal candy generates 40% to 45% of total category sales, according to data from the National Confectioners Association. Christmas candy sales are expected to track last year’s sales, but with Easter falling early this year, NCA recommends that retailers set Easter candy as Valentine’s Day products are taken down.
Products with play value remain popular with consumers, but manufacturers say those with a “try me” feature have the strongest sell-through.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.