ReportersNotebook — Beauty Care, 8/1/11
SUPPLIER NEWS — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations. The changes include several executive moves, including the appointment of Dave Lewis, president of the Americas, as president of personal care, consisting of skin, deodorants, oral and hair.
Maybelline New York launched in July several new products, including its new Color Explosion Luminizing eye shadow and Instant Age Rewind Eraser Dark Circles Treatment concealer.
Color Explosion Luminizing eye shadow is the latest innovation from Maybelline New York’s Eye Studio collection. Available in five shades, the eye shadow unleashes a surge of multidimensional color for a bold or intense eye effect. The suggested retail price is $10.99.
Instant Age Rewind Eraser Dark Circles Treatment concealer is the newest addition to the Instant Age Rewind Collection. It features an exclusive anti-aging formula and micro-corrector applicator, which is specially designed to correct the delicate eye area with flawless perfection. The suggested retail price is $9.99.
Beiersdorf’s skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits. The Eucerin Skin Health Cost Calculator, which can be accessed at EucerinUS.com, quantifies the medical costs consumers’ skin health habits can have throughout their lifetimes. The launch of the tool is part of the brand’s Skin First Movement, which is designed to help educate consumers across the country on the importance of skin health as part of overall wellness.
Skin care brand Neutrogena has announced that it is kicking off the second annual Wave for Change Campaign charitable program. Teens can show their support through the school hallways with a Wave for Change tote bag, each personally designed by Neutrogena brand ambassadors Vanessa Hudgens, Hayden Panettiere and Miranda Cosgrove. The tote bags are available for those who purchase two Neutrogena products at Target and redeem while supplies last. This July and August, Neutrogena will donate $1 for every Neutrogena acne, cleansing or cosmetics product sold and registered on its website, with a minimum of $100,000 and up to $250,000, to GlobalGiving.
EXECUTIVE NEWS — Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, has promoted Bill Graham to president and general manager of Beiersdorf. Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate. As VP sales, a post he held since April 2007, Graham is credited with reshaping the U.S. sales organization to create competitive advantage for the company. Under his sales leadership, Beiersdorf has experienced significant sales growth, improved its presence at retail and dramatically strengthened its relationships with U.S. customers, the company stated.
LEGISLATIVE NEWS — Legislation has been introduced that would require stricter labeling requirements of cosmetics and personal care products, and would give the Food and Drug Administration recall authority for products that are misbranded, adulterated or otherwise fail to meet safety standards.
Rep. Jan Schakowsky, D-Ill.; Rep. Ed Markey, D-Mass.; and Rep. Tammy Baldwin, D-Wis.; introduced the Safe Cosmetics Act of 2011. The legislation was introduced in the 111th Congress. This year’s bill includes changes designed to ease any potential burdens on small cosmetic manufacturers and clarify the intent of the bill.
Many higher-income shoppers opt to buy private-label cosmetics, Mintel finds
CHICAGO — Women in the higher-income bracket won’t object to buying private-label cosmetics if they think that their quality and performance are on par with national brands, according to recent Mintel research.
Mintel research found that 64% of women in the $100,000 to $149,000 income bracket planned to continue buying some store-brand/private-label color cosmetics and some brand-name color cosmetics; meanwhile, only 50% of those in the $50,000 to $74,000, and 48% in the $75,000 to $99,000, bracket said the same thing.
"This does not mean higher-income women do not purchase higher-end, national brands," Mintel senior beauty analyst Kat Fay said. "But they can be selective, often spending more on one category or occasion than another."
One-third of Mintel respondents (33%) said they are buying store-brand/private-label cosmetics more now than they did this time last year. More than half (51%) indicated that they purchased private label because it offered the best value for the money. Depending on the product, some private-label cosmetics can be as much as 30% to 40% cheaper than brand-name cosmetics. Meanwhile, 33% of respondents said they were motivated to try a private-label cosmetic because of a coupon or special offer, and 26% of shoppers went on a recommendation from a friend or family member.
"In addition to recommendations and advertising, shoppers are influenced by in-store cosmetic demos," Fay added. "Demos show a product in action, teach shoppers how to properly use an item and allow them to ask pertinent questions. Retailers say demos always spur sales."
For those who don’t purchase private-label color cosmetics, nearly half (49%) said they are happy with their brand-name product and have no desire to try anything new, 32% said they never thought to try something else and 18% feared that store brands use cheap or inferior ingredients. This offers an opportunity for marketers to educate consumers on the quality of their products and ingredients.
Mustela introduces Stelatria Purifying Recovery Cream
NEW YORK — Mustela, a skin care brand from Expanscience Labs that is designed for babies and mothers-to-be, has developed its new Mustela Stelatria Purifying Recovery Cream, which will be available in September.
According to the company, new research from Expanscience Labs shows that the emollient complex of copper, zinc and manganese found in Stelatria Purifying Recovery Cream — the newest addition to Mustela’s Dermo-Pediatrics line — stimulates epidermal regeneration and restores barrier function in skin that has been compromised by irritation, allergies or minor cuts and scrapes. Consequently, the appearance of scars is reduced.
Made for newborns, infants, toddlers and adults alike, Stelatria Purifying Recovery Cream also contains the patented natural active ingredient BioEcolia, which promises to bolster skin’s own protective flora to further support recovery.
Stelatria Purifying Recovery Cream will be available in September and will have a suggested retail price of $18.50.
Mustela is a leading cosmetic brand in the European pharmaceutical market for baby products. In France, Mustela products are present in 90% of all pharmacies and used in more than 50% of maternity units for the care of newborn, the company stated.
Today, Mustela is sold in about 40 countries, through its own subsidiaries or distributor companies. Group subsidiaries have been set up in Spain, Portugal, Italy, Belgium, Switzerland, Poland, Mexico and the United States.