ReportersNotebook — General Merchandise, 9/24/12
SUPPLIER NEWS — Lysol has introduced its latest line of household products that highlights the versatility of hydrogen peroxide. The Lysol Power and Free line is comprised of a multipurpose cleaner, bathroom cleaner, toilet bowl cleaner and toilet and bathroom wipes. The Power and Free line may be used on a variety of surfaces with no rinsing needed. The lineup carries a suggested retail price range of $2.52 to $3.86 and is available in Citrus Sparkle, Cool Spring Breeze and Oxygen Splash scents.
Trudeau has debuted the Reusable Party Cup. Reminiscent of the red plastic cups that frequently make appearances at festivities across the country, Trudeau’s reusable cup seeks to echo the same sentiment without affecting the environment. The Red Party Cup by Trudeau is available as a single cup, a four-pack and six-pack. The SRP for a single cup will be $5.99. The Trudeau reusable cup soon also will be available in blue, yellow and green, and will include an easy peel-off nametag for personalizing.
Design Weave USA has introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand. According to the company, the dryer sheets naturally kill and repel bedbugs and dust mites. The dryer sheets are EPA-exempt, according to the company. “The dryer sheets work in your dryer to add the protection from a micro-encapsulated process to your bedding, effective for a full week of protection,” Design Weave USA VP of product development and marketing Dan Harris said.
New products ready for retail
As Seen On TV products have become a powerhouse general merchandise category. Products backed witha substantial television advertising move year-round with sell-through rates that industry sources say range from 10% to 30%. Several chains have upsized the space they devote to the category.
New products are crucial to the category, and manufacturers keep new items flowing to retail. The pet category, housewares and personal care products have been particularly strong segments within the category.
The article above is part of the DSN Category Review Series. For the complete As Seen On TV Sell-Through Report, including extensive charts, data and more analysis, click here.
Tortilla chips with half the fat
SAN FRANCISCO — Popchips has added popped tortilla chips to its lineup of snack chips. Tortilla Popchips are popped using the same stone-ground corn masa used to make traditional tortillas. The new chips have half the fat of regular flavored tortilla chips, fewer calories, are gluten-free and contain no trans fats or artificial colors, flavorss or preservatives. The new chips are available in four flavors: nacho cheese, ranch, salsa and chili limon.