ReportersNotebook — Consumables, 12/10/12
SUPPLIER NEWS — Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.
Nutri-Grain Fruit Crunch bars are a crunchy variation of the popular cereal bars that combine 20 g of whole grain and real fruit. The Special K brand’s lineup of healthier snacks includes Special K Blondie Brownie Bites featuring chocolate chips along with vanilla and butterscotch flavor, packed in 100-calorie pouches. Other Special K additions for 2013 include a Berry Streusel variety of Pastry Crisps and new Honey Barbecue cracker chips.
Other new products include: FiberPlus Antioxidant Protein Chewy bars, in mixed nut and peanut flavors; Keebler Peanut Butter-filled Fudge-dipped pretzels; Double Chocolatey Chunk Rice Krispies treats; honey wheat, pizza and cheese flavors of Pringles; sour cream and onion, and Farmhouse Cheddar flavors of Pringles Multigrain; Cheez-it Provolone crackers.
Quest Nutrition launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving.
The peanut butter cups are made with non-Dutch processed 100% chocolate that is rich in amino acids and contains no soy, trans fats or sugar. Suggested retail price is $27.99 for a box of 12 packages, with two cups per package.
In September, Quest Nutrition introduced the Cravings line exclusively to Facebook fans.
Energy drinks unaffected by controversy
Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy. Mintel forecasts that sales of the products could double from 2011 to 2016. In 2012, Mintel estimates dollar sales for the category will total $9.4 billion, an increase of nearly 11% over 2011 sales. New line extensions, like Red Bull’s Editions, will continue to drive the category.
The article above is part of the DSN Category Review Series. For the complete Beverages Sell-Through Report, including extensive charts, data and more analysis, click here.
Value rules in freezer
Handheld frozen foods have grown quickly in the last two years, and Mintel expects growth to continue. U.S. retail sales are expected to top $3.8 billion by 2016.
The handheld breakfast segment is powering much of the category’s growth. While handheld breakfast foods comprised 26% of the total market in 2011, U.S. sales of the segment grew an impressive 40% from 2009 to 2011, and helped boost total category sales 7% during that same period. While Mintel expects the breakfast segment to post healthy gains this year, sales are likely to slow to about 10% annually until 2016, a trend that will still outpace the flat overall category growth. Mintel expects total category sales to increase only about 3% to 4% per year from 2012 to 2016.
Price is important to consumers in the handheld frozen segment, so retailers looking to maximize sales need to be sharp on their pricing. According to Mintel’s research, consumers who buy frozen handheld foods are price sensitive and responsive to couponing. A recent study from the market research firm revealed that 63% of consumers who eat frozen handheld food products buy whatever is the best value, and nearly half feel that private label is just as good as branded products.
Frozen snack sales also have been strong, with sales surging more than 20% between 2006 and 2011. Frozen appetizers/snack rolls is the largest segment, owning nearly 96% of the total frozen snacks market share. Innovation drove the category, but has been coming primarily from smaller players. A recent report from Mintel revealed that between 2011 and 2012, the two category leaders, General Mills and Heinz, lost both sales and market share, while Nestlé exhibited the largest increase due to the introduction of Hot Pockets Snackers.
The article above is part of the DSN Category Review Series. For the complete Frozen Food Buy-In Report, including extensive charts, data and more analysis, click here.